Upon completing college, it seemed a great idea to take a year off before continuing my educational journey. Having had a real estate license, I thought that was a natural place to rest and enjoy a little downtime from the books. I was wrong. By joining a local company, I developed a fever for selling and became the top company producer in a few months. I was then recruited by the largest firm in the area and worked my way to the top again. After realizing this was more than just a few years rest from law school, I never looked back. I made the decision to invite my mother into the business and built a large team of brokers; which broke every record in marketing and selling homes for 12 consecutive years. Wanting ownership in a company, I partnered with an 80-year-old luxury firm until they sold to a large corporate franchise 3 years later. This gave me the opportunity to begin my own company, which we took on April 1st, 2014. Since then, Mitchell Prime Properties has been voted Top 3 Firms by Winston-Salem Journal Readers Choice and has maintained the Highest Average Closed Price in the entire 14 County Area of NC, closing 100+ homes per year.
We stand out because we are careful not to hire brokers based on their production alone, but also on their goals and whether their personality will be one that fits in our environment. We support each other and while we are very aggressive in business, we are respectful to our fellow brokers in the company. This makes for an extremely positive environment and an ideal atmosphere for helping each other break records in our industry.
Here at Mitchell Prime Properties, we believe that being different is better, that being boutique doesn’t mean closing fewer properties and that standing out and changing the rules of luxury real estate is what makes us the leader. We have just introduced a new luxury division, MitchElite, that starts at $1M and up. Since our firm already controls over 70% of the ultra luxury market in the Triad Area, we are using this as a way to grow our market share in other price ranges. I am a believer that if you control the luxury market, you will gain influence on the remaining market.
John-Mark McMillian Mitchell, Mitchell Prime Properties — Aug 01