About LRE®

"Who's Who in Luxury Real Estate is a compendium of the finest residential real estate firms from around the world. LuxuryRealEstate.com offers access to the most multi-million dollar properties.

As I meet brokers around the world, I continue to be profoundly impressed by the quality and integrity of the people in our network. Each year we set high goals and work diligently to improve in every way. I am confident that doing business with any one of our members would be a delightful and rewarding experience. Each year I travel the world; the villages of New England, the resorts and cities of the East Coast, the great state of Texas and the Gulf, the deserts of the Southwest, the grandeur of the Rockies and America's heartland, and to Europe, Asia and beyond. As a result of this effort, we have the most internationally diverse network available to real estate professionals.

To be eligible for membership, firms and brokers must list and sell in the top 10 percent of their market and demonstrate expertise in the marketing and sale of luxury properties. With the guidance of the Board of Regents (Regents.com), the governing body of Luxury Real Estate, our network represents the best in the business."

— John Brian Losh, Chairman

About Who's Who in Luxury Real Estate

A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 130,000 professionals with properties in more than 70 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world. 

Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, the leading portal for luxury properties online, presenting more multi-million-dollar estates than any near-peer. Frequently distinguished as a leader in the industry, the company has been recognized by Forbes, the Inc. 5000 List and The Wall Street Journal. In addition, they have been honored multiple times by The Webby Awards, ADDY Awards and most recently awarded the 'Best Directory or Search Engine Website' in the 2022 Internet Advertising Competition Awards hosted by the Web Marketing Association.


1986 — Who’s Who in Luxury Real Estate Founded

John Brian Losh identifies the need for a network for luxury professionals and founds Who’s Who in Luxury Real Estate.

1986 — 1st Edition of Who's Who in Luxury Real Estate

The first edition of Who’s Who in Luxury Real Estate, a compendium of the finest residential real estate firms from around the world, is published.

1995 — LuxuryRealEstate.com Launched

Who’s Who in Luxury Real Estate creates LuxuryRealEstate.com, the first collection of multi-million dollar properties on the internet.

1995 — 1st Fall Conference

The best real estate professionals from across the globe convene in Quebec City, commencing the first of many conferences.

1996 — 1st European Ski Trip

Members of the Who’s Who in Luxury Real Estate network travel to Chamonix, France for the first European Ski Trip.

1999 — 1st Forbes Recognition

Forbes “Best of the Web” recognizes LuxuryRealEstate.com as the premier luxury real estate website.

2001 — Luxury Real Estate Magazine Published

Who’s Who in Luxury Real Estate publishes the inaugural Luxury Real Estate Magazine, showcasing the best luxury properties from around the world.

2002 — 1st Website Redesign

Keeping up with the progression of the Internet, LuxuryRealEstate.com releases the first website redesign, forgoing flash animation for golden accents.

2003 — 1st Spring Retreat

With seven years of successful Fall Conferences, Who’s Who in Luxury Real Estate begins hosting the Spring Retreat. Members traveled from every corner of the globe to convene in Arizona for the first every Spring Retreat.

2004 — Board of Regents Created

The Board of Regents is created; each member selected to represent an exclusive territory based on their leadership and longstanding success in the real estate industry. Regents.com is launched.

2004 — 2nd Website Redesign

Moving from a gold-and-black color scheme to a royal blue, LuxuryRealEstate.com redesigns and expands.

2006 — 1st International Symposium

As worldwide membership grows, LRE® members assemble in Munich, Germany for the first International Symposium.

2007 — 3rd Website Redesign

LuxuryRealEstate.com continues to grow, and the Interactive Media Team updates the website to a sleeker, more dynamic design.

2008 — Launched Week in Review Newsletter

Seeking to feature important news from the Who’s Who in Luxury Real Estate network, the Week in Review includes News from the Network, Significant Sales, Industry Moves, and Blogs from members.

2009 — 1st Webby Awards Recognition

The Webby Awards, the leading award honoring excellence on the Internet, recognizes LuxuryRealEstate.com.

2012 — 4th Website Redesign

With three Featured Properties front-and-center, LuxuryRealEstate.com presents itself as the premier website showcasing multi-million dollar properties.

2012 — Launched Global Luxury Search

LuxuryRealEstate.com launches GLS, letting members expand their listings’ global exposure.

2013 — LuxuryRealEstate.com Releases Mobile App

With an ever-growing mobile audience, LuxuryRealEstate.com creates a mobile app. The browser website is also equipped with mobile-responsive design.

2013 — 1st Maggie Award for Luxury Real Estate Magazine

Western Publishing Association awards Luxury Real Estate Magazine with their first Maggie Award, deeming it one of the best publications in the Western world.

2014 — Regents.com Redesign

A newly updated Regents.com brings the Board of Regents more exposure and engagement, through a property search, map, and directory.

2016 — 1st WMA Awards “Best Directory or Search Engine” and “Best Mobile Design”

With a growing mobile viewership and a comprehensive property search database, both categories are vital to the success of LuxuryRealEstate.com.

2016 — Launches Luxury Real Estate TV App

Showcasing property videos from LuxuryRealEstate.com, the Apple TV app quickly rises to the top in the Apple TV Store.

2016 — LRE® Celebrates 30 Years!

Who’s Who in Luxury Real Estate Celebrates 30 Years in Business!

2017 — Regents.com Redesign

A redesigned Regents.com brings the Board of Regents more engagement and exposure online, through individual property pages, a section for locations and easy share options.

2018 — Internet Advertising Competition Awards "Best Real Estate Website"

The Web Marketing Association presents the 2018 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for Best Real Estate Website to LuxuryRealEstate.com.

2018 — WebAward For Outstanding Achievement in Web Development

LuxuryRealEstate.com is presented with the Award for Outstanding Website by the WebAwards.

2018 — Luxury Real Estate Magazine Redesign

Luxury Real Estate Magazine rolls out several innovative graphic updates, featuring a full-bleed property image on the cover as well as redesigned agent and company spots.

2019 — Maggie Award for November 2018 Issue of Luxury Real Estate Magazine

November 2018 issue of Luxury Real Estate Magazine honored with Award of Excellence in the 2019 Maggie Awards - Best in Overall Publication Design.

2020 — Maggie Award for July 2019 Issue of Luxury Real Estate Magazine

July 2019 issue of Luxury Real Estate Magazine honored with Award of Excellence in the 2020 Maggie Awards — Best in Annual, Semi-Annual, Three-Time & Quarterly Consumer Magazines.

2020 — LuxuryRealEstate.com Revamp

LuxuryRealEstate.com unveils a ground-up rewrite using modern technologies, a fresh new design, the best adaptive mobile touch-and-swipe experience and an engineered foundation that can accommodate innovation for years to come.

2020 — 1st Digital Only Edition of Luxury Real Estate Magazine

To meet the growing demand to reach a vast audience around the world, Who’s Who in Luxury Real Estate introduces the first digital only edition of Luxury Real Estate Magazine, distribution triples.

2020 — 1st Virtual LRE® Award Presentation

Who’s Who in Luxury Real Estate hosts their first virtual Awards Celebration, recognizing LRE® members for their success and dedication to the real estate industry.

2021 — Maggie Award for July 2020 Issue of Luxury Real Estate Magazine

July 2020 issue of Luxury Real Estate Magazine honored with Award of Excellence in the 2021 Maggie Awards — Best in Digital Edition and ePublication/Consumer and Trade Magazines.