Rachel Farren

Owner of The Farren Group at Keller Williams Peachtree Road



Rachel Farren has a passion for buying and selling real estate with a specialty in advising luxury builders, buyers and sellers. As a second-generation realtor, real estate success is in her blood. Rachel is among the top 5% of Agents in Metro Atlanta as well as #4 Real Estate Group for Luxury Real Estate. Rachel leverages her extensive global network and mastery of the Atlanta’s most desirable neighborhoods to give her clients an unmatched customer service experience. In her more than 20 years in Georgia real estate she has earned a reputation for honesty, trustworthiness and superior negotiating skills.

As a Georgia native, Rachel studied at Georgia State University and spent the beginning of her career in new construction marketing and sales. Before founding The Farren Group at Keller Williams Peachtree Road with her beloved husband, James, Rachel took a year off to volunteer for her favorite philanthropic causes in the in U.S. and throughout Africa. That time renewed her spirit and refocused her love real estate. It inspired her professional growth to the top 1% of real estate agents nationwide in sales volume.

When she’s not in the office or with her clients, Rachel’s greatest joy is her family. She is the proud mother of two beautiful daughters and is excited about welcoming a son to the family later this year. The whole family, including Sammie the family dog, love relaxing on the beach and Rachel makes spending time together a heartfelt priority. Rachel believes that to those much is given, much is expected. She takes this personal motto to the next level in her volunteering with the Lighthouse Family Retreat in aiding families of children with cancer to enjoy beach vacations so that they can relax, recharge and reconnect. She is proud to serve as one of only two individuals selected each year as the Keller Williams Cultural Ambassador and serves on the board of directors of Fugees Family. A school dedicated to advancing educational justice for refugee and immigrant youth. Helping others is a lifelong commitment that drives Rachel personally and professionally.

Business Details

Year Established
Accredited Buyer Representative

Service Areas

Alpharetta, GA, USA
Brookhaven, GA, USA
Atlanta, GA, USA
Buckhead, GA, USA
Chamblee, GA, USA
Dunwoody, GA, USA
Roswell, GA, USA
Duluth, GA, USA
Marietta, GA, USA
Sandy Springs, GA, USA
Suwanee, GA, USA
Cumming, GA, USA

Additional Resources

Recent Blog Posts

The Farren Group September Newsletter

Sep 07 - Rachel Farren, Live Luxury

Featured Listings

170 Whispering Pines Trail

Ellijay, GA, United States

$1,150,000 USD

4 3
1642 Gunnin Trace NW

Atlanta, GA, United States

$2,900 USD

3 3


I highly recommend the Farren Group!! Rachel is very knowledgeable on how to capitalize when selling a house! She knows what clients are looking for when purchasing a home. Jamey is taking the time at getting to know us and our preferences and guiding us in the direction that’s best for us. Sarah has gone above and beyond in helping us get our house ready to go on the market. They have made this a very pleasant experience and they are so wonderful to work with! We will only use the Farren Group. They are stuck with us for life!

Maggie Smith

First of all, the Farren Group is amazing. We worked with Rachel to sell our house and Jamey to buy our new one. Throughout the entire process, there was never any pressure to buy a house we didn't want or accept an offer. It was truly an amazing experience to work with them and we absolutely will use them in the future. To my friends, sorry not sorry I will not shut up about how great they are. I'll add, we met with other realtors throughout the process and not a single one compared to Rachel and Jamey. They were awesome and went above in beyond throughout the entire process. Save yourself some time and just work with them over your old high school friend who has sold 2 house and you don't even like!!

Anthony Donald

Have you worked with Rachel Farren before and want to write a testimonial on their behalf?