Ongoing Training Keeps Pacific Union GMAC Agents at Their Best

Posted by Karen Monroe — April 8, 2008

SAN FRANCISCO – (April 9, 2008) – The message is simple and clear: be consistent in your work habits and have a plan. Pacific Union GMAC Real Estate supports this concept and has partnered with Brian Buffini to offer all of its agents the benefit of the 100 Days to Greatness training program he leads. The Buffini program teaches industry best practices, offering agents the tools to successfully run their businesses, increase client service and productivity, and focus on client relationships. After the course is completed, agents win, clients win, and Pacific Union wins.“Most of us have pieces of the puzzle in place. The 100 Days to Greatness program helped me get a better handle on what were the elements of my business plan and what daily activities I needed to put in place to improve my chances of accomplishing my goal,” explained Jim Caldwell, a Pacific Union agent at the Presidio office. “In the end, results are what really matter. During this time period, I ratified three deals, put up three new listings and added five new buyers to my portfolio.”Agent Rob Moffatt closed his first million dollar transaction thanks to the Buffini classes. “After a few weeks of the Buffini program, I developed a system to reach out to clients, completing my daily quota of three notes and five calls. I sent a personal note, a Buffini monthly mailer, and then the made a check-in call. To my surprise these folks were glad to hear from me, appreciated the mailers and said they were ready to start looking again,” explained Moffatt, who works from Pacific Union’s Opera Plaza office. “Buffini’s classes brought me many benefits, learning and practicing the fundamentals of prospecting and client retention, and identifying core activities that I can do daily to ensure my success.”REALTOR® Brian Buffini started Buffini & Company in 1995 to share his highly acclaimed lead-generation strategies with others. Now the number one training and coaching company in America, Buffini & Company equips real estate, lending and service industry professionals with tools to dramatically increase business while living a balanced life. Visit“Real estate is a contact sport and if you are not in contact, you will not do much business,” said Teresa Callan, a recent Buffini graduate who works in the firm’s Presidio office. “Buffini reinforces what we all know that staying in touch with past clients and people we encounter is the best resource.”“The aspect I appreciated most about the Buffini program was the emphasis on developing and using various sales scripts when coming in contact with existing and prospective clients,” said Mark Stornetta, who works from the firm’s Sonoma office. “The course reminded me weekly to hold myself accountable to my goals versus actual in a peer setting.”Pacific Union GMAC Real EstateSince 1975, Pacific Union GMAC Real Estate has thoughtfully matched generations of buyers and sellers throughout the entire Bay Area. Pacific Union GMAC focuses on delivering outstanding quality and unparalleled service to a full spectrum of discerning clients. Pacific Union GMAC is the only firm in California to receive a distinguished four star International Property Award in association with CNBC Europe and the London Daily Mirror for superior marketing materials and client services in the luxury marketplace. A premier, locally managed brokerage with knowledgeable, experienced real estate professionals, Pacific Union GMAC takes a leading edge to new technology applications designed to enhance the client experience. Pacific Union is a GMAC Home Services company. For more information, visit

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