Earth Day Celebration is Yearlong at Pacific Union GMAC Real Estate

Posted by Karen Monroe — April 7, 2008

SAN FRANCISCO – (April 8, 2008) – Everyone seems to be doing their share when it comes to improving their green practices. But for Pacific Union GMAC Real Estate it goes beyond business, green is a new way of life. As a top luxury real estate brokerage in the Bay Area, Pacific Union is leading the way to a greener tomorrow even when it’s not Earth Day. To celebrate Earth Day on April 22, Pacific Union wishes to thank several agents who have committed to green and have become certified EcoBrokers or green business in their real estate practices.“I view my foray into green real estate as an extension of how I have chosen to live my life, my core values and beliefs,” said Hannah Tai, of Pacific Union Mill Valley office. “My desire is to integrate full circle my commitment to helping the environment into the growing sphere of my professional life as well.”So what is an EcoBroker anyway? The EcoBroker Designation is a positive and profitable way for real estate professionals to differentiate themselves in today’s real estate market. Becoming an EcoBroker – a certified green real estate agent – is an opportunity to benefit the community and the planet, while broadening their base of training and earning more business. The most important requirement of the EcoBroker, or Green Realtor, Certification is to complete the energy, environmental and marketing training program.Pacific Union Agent Susan Van Liere is the very first Marin Realtor to earn the EcoBroker designation. Van Liere became an EcoBroker to raise her level of expertise in real estate sales and service while incorporating her passion for preserving our environment.“I am now able to provide important information to clients who are interested in making energy efficient, green, or healthy home improvements,” said Van Liere, who works from the Central Marin office. “There are so many practical and cost effective ways to improve the quality of our home environments with healthy and energy saving alternatives.   Lowering energy bills, avoiding toxins and molds, and moving towards sustainable building can help create a healthier community for everyone.”On the other side of the Bay, Maureen Kennedy in Pacific Union’s Montclair office also sees the value in earning the green professional designation.“I became an EcoBroker in November and it has helped me within my sphere of influence, and has given me some national green news to hype locally,” Kennedy said. “Each of my quarterly newsletters this year has a sizeable green component. My personal green rollout this year involved the purchase of a Prius, no more postcards, carbon offsets, 100% post-consumer waste paper when at all possible.”Central Marin Agent Jonathan Marks has earned numerous green certifications personally and for his real estate practice, At Home In Marin. He also hosts the only Marin green real estate blog “In an effort to make real and lasting changes in the real estate community that will protect children and the world around us for years to come, At Home In Marin seeks to strongly encourage green building in order to create a culture of environmental responsibility that will carry on forever.”Happy Earth Day! Pacific Union is doing their share to better the planet by reducing consumption, reusing resources and recycling waste, and is also moving toward paperless transactions. We have a choice, and Pacific Union is making the green, good and sustainable effort for a healthier tomorrow. For more information about becoming an EcoBroker, visit Union GMAC Real EstateSince 1975, Pacific Union GMAC Real Estate has thoughtfully matched generations of buyers and sellers throughout the entire Bay Area. Pacific Union GMAC focuses on delivering outstanding quality and unparalleled service to a full spectrum of discerning clients. Pacific Union GMAC is the only firm in California to receive a distinguished four star International Property Award in association with CNBC Europe and the London Daily Mirror for superior marketing materials and client services in the luxury marketplace. A premier, locally managed brokerage with knowledgeable, experienced real estate professionals, Pacific Union GMAC takes a leading edge to new technology applications designed to enhance the client experience. Pacific Union is a GMAC Home Services company. For more information, visit

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