Daniel Gale Sotheby’s International Realty Adds Virtual Staging App to its Customer Toolbox App

Posted by Kathleen Caputi — May 17, 2018

Daniel Gale Sotheby’s International Realty LogoCOLD SPRING HARBOR, NY - Daniel Gale Sotheby’s International Realty, one of the nation’s leading realtors, recently launched Curate by Sotheby's International Realty, an innovative virtual staging tool that helps homebuyers better visualize and conceptualize a house as their own. With Curate, homebuyers can see how a house they’re considering would look furnished in their particular taste by manipulating to-scale furniture through the use of augmented reality (AR). Daniel Gale Sotheby’s International Realty is among the first real estate organizations to offer a virtual staging app.

The app works with a photo of the room and a “curated” selection of interior designs with which the user can dress the room in a range of styles from modern to traditional and see and swap among these styles, getting a picture of how their own furniture or furnishings they’d like to purchase would fit in the house.

“Many buyers have a hard time picturing themselves and their belongings in a house, particularly when that house is empty house or furnished in a way that doesn’t appeal to them,” said Deirdre O’Connell, Chief Executive Officer of Daniel Gale Sotheby’s International Realty. “This new app has great potential to remove some of the guesswork of the home buying and selling experience, making it a great resource for our buyers, sellers and our sales people.”

App users can screenshot and store the AR images from multiple houses so that they can compare properties of interest. All the furnishings in the app are shown to-scale and provide accurate room dimensions as well. The virtual home furnishings can also be clicked for more information about the products, including a link to exit the app and be directed to a retailer’s website if there’s interest in purchasing the furnishings.

Currently, Curate by Sotheby's International Realty is available for download in the Google Play Store for Android devices. The iPhone version is expected to be available in June 2018.

About Daniel Gale Sotheby’s International Realty

Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. Daniel Gale Sotheby’s is a $3.3 billion-dollar organization with more than 950 sales associates in 28 offices throughout Nassau and Suffolk Counties, Queens, the North Fork and Westhampton Beach. Services include a Relocation Division, an award-winning Marketing & Technology Department, New Development Marketing & Sales, Commercial and Rental Divisions, and Ambassador Abstract Title company. The Sotheby’s International Realty® affiliate for Long Island and Queens since 1976, Daniel Gale Sotheby’s has gained national and international recognition, including top honors worldwide. In addition to its place on the Regents Board of "Who's Who in Luxury Real Estate," Daniel Gale Sotheby's International Realty is on The Broker Council of Real Trends, The Asian Real Estate Association and The Realty Alliance (comprising some of the real estate industry's most influential companies with participation "by invitation only"). For more information, visit www.danielgale.com.

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