Chase International Unveils Groundbreaking Social Networking Site

Posted by Katie Shaffer — April 1, 2008

LAKE TAHOE, Nev. – (April 2, 2008) – A known leader in the world of real estate, Chase International has once again taken the reins of cutting-edge technology with www.ChaseNation.com, a social networking website for people interested in Reno-Tahoe real estate.Unlike Chase International’s comprehensive website, www.ChaseInternational.com, which supplies viewers with a plethora of information, ChaseNation.com is an interactive site allowing clients and agents to take part in discussions, make comments and ask questions. This is an interactive venue to share informationThis is the first social networking website created by a real estate brokerage as a vehicle for direct interaction with consumers online. ChaseNation was designed to actively convey information about the real estate market to the general public through blogs and comments created by experienced Chase International agents. It’s also a place where the consumer can have a voice. Blogging, which continues to grow exponentially in today’s society, is proving to be a successful business-building tool for agents.“Our goal is to create a conversation with the rest of the world about Reno- Tahoe real estate, and this conversation will undoubtedly start online,” says, Shari Chase, president and CEO of Chase International.With the booming popularity of Facebook and Myspace Websites, social networking sites specific to industries and professions are becoming more common. Search engines are also prone to retrieving information about such sites, boosting their usage and visitation. With 80 percent of real estate consumers beginning their search online, ChaseNation will only further the company’s outreach. ChaseNation will host a property search for customers to find properties as well as engage in conversations.“Social networking is huge right now and it gives us another avenue to capture the clientele that frequently uses the Internet,” Chase said. “Our original Website is easy to use and all-encompassing, but today those who frequent the Internet are looking for more. They want frequently updated market information. They want to know the people behind the information and they appreciate the opportunity to interact online when they have questions, comments or concerns.”Chase International agents will be able to post professional profiles, photos and other general information about the community, as well as discuss timely and relevant real estate topics.ChaseNation discussions include market and regional trends, information about current sales, architecture, legal issues, new developments, financing, recreation and neighborhoods.Headquartered in Lake Tahoe, Nevada since 1986, Chase International has seven offices in the region (Zephyr Cove, Glenbrook, Incline Village, Tahoe City, Truckee, South Lake Tahoe and Reno) and one in London. Chase and its exclusive affiliations handle a large share of the nation’s property. Currently Chase International has one of the top five most expensive properties ever listed in the nation – Tranquility located at Lake Tahoe, for $100 million.With a staff of more than 140 professional realtors® boasting an array of industry certifications and the highest volume per sales agent in the area, Chase International successfully represents homes at all price levels. For more information about Chase International visit www.chaseinternational.com and join the conversation for the latest updates at www.ChaseNation.com.

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