How The File Group and Surterre Properties are using Video Storytelling to Change the Real Estate Marketing Playbook
Posted by Jamie Williams — November 9, 2017
NEWPORT BEACH, CA - Video is changing the real estate marketing playbook. According to YouTube, mobile video consumption rises by 100% each year so it’s an important channel for real estate agents to use to market themselves and their stories.
At Surterre Properties, The File Group is on the cutting edge of marketing with the launch of its new video featuring top places to live in Newport Beach, California. But it’s not your everyday real estate video of a home. The File Group breaks through with its unique storytelling to really showcase and highlight the unique things that make living in Newport Beach so desirable and extraordinary. What makes this story unique is that these are not paid actors. They are everyday people and families from the community who came together to create this video and celebrate the area they call home. It highlights six of the top Newport Beach neighborhoods to live in - including the Newport Peninsula, Balboa Island, Newport Coast, Corona Del Mar Village, Lido Island, and One Ford Road.
With over $65 million in listings, The File Group has built a powerful luxury portfolio focusing on new construction homes for sale in Orange County, particularly Corona Del Mar. The File Group is a powerhouse team at Surterre Properties lead by Janelle File, Brandon Goethals and Melody Bahu known for their incredible work ethic, delivering outstanding customer service to their clients, and their innovative, out-of-the box approach to video marketing.
Surterre Properties is a top residential real estate brokerage with over $2.5 billion in sales in 2016, over 400 agents, 6 offices and clients in Orange County and all across the world.