The Keyes Company Names Kevin Leonard Vice President of Luxury

1477949770PALM BEACH, FL – The Keyes Company and its multiple brands, including Illustrated Properties, has named Kevin Leonard Vice President of its Luxury Division. Leonard will be instrumental in the growth of all of Keyes’ luxury platforms and its $1 million-plus luxury residential portfolio.   

Leonard has more than a decade of experience in the luxury sector. He was previously the Director of Luxury Real Estate for Keyes. Leonard is now moving into a newly created position that focuses exclusively on luxury.

Prior to working for Keyes, Leonard headed his own company called Valore Group Real Estate. He started the company in his mid-20s at the height of the recession.

In 2011, Leonard decided to join forces with Keyes. Serving Palm Beach since its launch a decade ago, Valore Group has seen consistent double-digit growth in luxury sales each year.

Independently-owned and operated since its founding in 1926, Keyes is extremely active in luxury residential real estate. In addition to Valore Group, Keyes has Platinum Properties, which is also a division of Keyes Luxury. The combined companies are a premier luxury leader.

Keyes annually sells $650 million in luxury homes priced at $1 million or more. The company expects to grow its annual sales velocity in that category to more than $1 billion.

“Kevin has done a tremendous job of executing and scaling our luxury division,” said Keyes CEO Mike Pappas. “It was a pivotal point in the company’s history when we brought him on, and he has continued to strengthen our position in the luxury market.”

“I’m very excited for the opportunity to be in charge of this division and focus on growing it even further,” said Leonard. “Keyes is committed to providing white-glove service for our luxury clients. The South Florida luxury market is in a healthy place right now, as the needs of both the deal-oriented and worth-oriented buyers are being met.”

Keyes is a Founding Member and Shareholder of Leading Real Estate Companies of the World®, a global network of more than 550 premier real estate firms encompassing 4,000 offices and more than 128,000 Sales Associates in 55 countries.

In July, Keyes and Illustrated Properties announced the completion of a merger between the two companies, which continue to operate under their existing brands.

Following the merger, Keyes and Illustrated are, together, the largest independently-owned real estate firm in Florida and a Top 25-ranked firm in the entire United States. In Palm Beach County alone, the companies have in excess of 1,100 Sales Associates and produce double the volume of their closest competitor.

Keyes and Illustrated control more than 20 percent of the $1 million-plus market in northern Palm Beach County.


About The Keyes Company

Independently-owned and operated since 1926, The Keyes Company is a leader in the real estate industry. Keyes completed a merger with Illustrated Properties in July 2016. Following the merger, Keyes has 58 offices, more than 3,000 Associates and nearly $6 billion in annual real estate sales and services. Keyes’ offices are distributed throughout six counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, and Volusia. Keyes expands our Associates’ reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®. In addition to our Associates’ expertise, The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling your home. Your mortgage, title, insurance, and property management needs can all be managed in-house, allowing us to close your deal with speed and efficiency while giving you the opportunity to talk to a real person whenever you have a question.