Daniel Gale Sotheby’s International Realty Shares 2016 Global Marketing Initiatives
Posted by Kathleen Caputi — March 4, 2016
COLD SPRING HARBOR, NY - Daniel Gale Sotheby’s International Realty, one of the nation’s leading realtors, today announced the launch of the 2016 Sotheby’s International Realty brand marketing program designed to reach a global audience of qualified luxury real estate consumers. James P. Retz, SVP of Marketing and Technology at Daniel Gale Sotheby’s made the announcement.
The foundation of the 2016 Sotheby’s International Realty® marketing strategy is content. The brand is committed to developing and curating content, with a heavy focus on video and delivering it in an omnichannel approach in order to create and maintain global brand recognition and awareness.
"Today's consumers are now using a variety of different platforms in their search for real estate,” said Mr. Retz. “Our exclusive affiliation with Sotheby's International Realty adds an important dimension to our local and regional efforts across these platforms, particularly for international buyers. By creating custom content and video and delivering it through print advertising, emarketing, direct mail, social media, and of course web based marketing, we can be highly effective communicating with prospective clients here and abroad".
“Our 2016 marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC. “Sotheby’s International Realty is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video, and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”
Sotheby’s International Realty will readily deliver its content through a variety of platforms such as its distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as the Google Display Network and Apple. In addition, the brand will share custom content on its newly-redesigned website, sothebysrealty.com, as well as its Extraordinary Living blog and across its rapidly growing social media channels.
The brand also will continue to work with Sotheby’s to produce Art & Home, the literary collaboration launched in 2014, designed to engage readers with sophisticated content related to the art and real estate worlds. The magazine consists of eight regional editions and has a distribution rate of 250,000 worldwide.
Daniel Gale Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.
About Daniel Gale Sotheby’s International Realty
Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. Daniel Gale Sotheby’s is a $2.5 billion dollar organization with 800 sales associates in 28 offices spanning Long Island and Queens. Services include a Relocation Division, an award-winning Marketing & Technology Department, a Development Marketing Group, Commercial and Rental Divisions; and Ambassador Abstract title company. The Sotheby’s International Realty® affiliate for Long Island and Queens since 1976, Daniel Gale Sotheby’s has gained national and international recognition, including top honors worldwide. In addition to its place on the Regents Board of "Who's Who in Luxury Real Estate," Daniel Gale Sotheby's International Realty is active in Real Trends, The Asian Real Estate Association and The Realty Alliance (comprising some of the real estate industry's most influential companies with participation "by invitation only"). For more information, visit www.danielgale.com.