Prudential CA/NV/TX Realty to Drive Substantially Greater Web Traffic to Agent Sites

Posted by — April 3, 2005

Prudential CA/NV/TX Realty to Drive Substantially Greater Web Traffic to Agent Sites

California, March, 2005- Prudential CA/NV/TX Realty announced an alliance with Ads For Free, Inc. to bring targeted, local online real estate consumer traffic through the company's WebTop Intranet to its agents' company web pages.

Ads for Free will optimize agents' WebTop Web pages and configure them for first page search engine recognition. Subscribing agents will choose a specific neighborhood or neighborhoods and identify up to 25 keywords associated with that neighborhood.

Gradual roll out to all 61 company-owned offices in California, Nevada and Texas will occur over the next two to three months.

Ads For Free is powered by proprietary technology that continually refreshes local Web page traffic to create link popularity and enhanced search engine recognition of Prudential Realtors' web sites.

"We were very impressed with Ads For Free's product and approach," said Ed Krafchow, president of Prudential CA/NV/TX Realty. "Real estate consumers are looking online for neighborhood-relevant content. Ads For Free provides a technology solution to generate first page search results to drive traffic to our agents' sites. This is the first program we've tried that lets our agents make a direct online connection with prospective clients."

"Working with Prudential, the 10th largest real estate brokerage in the country, is a great opportunity for us and offers a significant cost benefit to their agents," said Israel Rothman, president of Ads For Free. "Through an automatic data feed from Prudential agents' active listing information and a constant adjustment of our S.E.O. data, agents will receive Web site hits derived from organic key word search results that are far more productive than those produced by competing pay-per-click models."

Jim Calhoun, an agent in the company's Layfette, CA office, has just concluded a 10-day beta test of the Ads For Free program.

"I'm very impressed with Ads For Free," said Calhoun. "I got immediate results from having my Web page appear first page, top of the page on both Google and MSN. That's great exposure. And their customer service is first rate too."

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