Rated Top Luxury Real Estate Web Site by Wealthy Americans

Posted by Robert Lockard — October 25, 2007

SEATTLE – (Oct. 26, 2007) – was recently rated the most-prestigious luxury real estate Web site by high-net-worth consumers in the 2007 Luxury Brand Status Index survey. The duPont Registry of Fine Homes, a magazine featuring luxury goods and property, was the only company listed above This survey of luxury brands was conducted by the independent New York-based Luxury Institute (“ has always maintained top placement in search engines such as Google, Yahoo and MSN, as well as being ranked the number-one luxury real estate Web site in the world by Alexa, the preeminent Internet-ranking service,” said John Brian Losh, the CEO and publisher of, and broker, chairman and CEO of Ewing and Clark, Inc. in Seattle. “Our place on this list is very encouraging. We are pleased that consumer opinion mirrors what the facts show.”The following 16 real-estate companies, in alphabetical order, were rated as the most-prestigious on the 2007 Luxury Brand Status Index Survey of Luxury Real Estate Firms:- Century 21 Fine Homes and Estates- Christie's Great Estates- Coldwell Banker Previews International- Corcoran Group- duPont Registry of Fine Homes- International ERA Collection- GMAC Elegant Homes- Luxury Portfolio- Prudential Real Estate- RE/MAX- Sotheby's International Realty- The Luxury Collections- Unique Homes- Weichert Capital Properties and Estates"The Internet has dramatically transformed the luxury real estate industry," said Milton Pedraza, CEO of the Luxury Institute, in a news release. "Today, highly educated and tech-savvy wealthy consumers are looking for real-estate solutions, not just brokers. The luxury real estate aggregators, networks and marketplaces that allow consumers to find the right properties, and the right providers, all on one site, dominate the luxury real estate landscape.” conveniently allows consumers to find both local and international brokers and properties. This site currently lists nearly 50,000 luxury residential properties from more than 1,400 brokers in 108 countries. It receives more than 60 million hits each month, making it the most-viewed luxury real estate Web site in the world.The Luxury Brand Status Index survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,500 high-net-worth U.S. consumers, with an average income of $329,000 and average net worth of $3.4 million, was surveyed online. The Luxury Institute, which conducted the survey, is the most-trusted research institution on luxury trends and industries. It provides independent and impartial ratings, reviews and research on a variety of issues involving wealthy, in addition to receiving praise from luxury consumers, is also being noticed for its blog. The International Listings Blog recently listed the Luxury Real Estate Blog as one of the top 12 luxury blogs in the Real Estate category. The complete list of the Top 100 Luxury Blogs can be found here: is the most-viewed luxury real estate Web site in the world. Its network currently consists of more than 115,000 agents and 1,400 firms with properties in 108 countries around the world. Membership is by invitation only. provides expert marketing materials, online advertising, Web support and design, and its conferences, held several times a year, are some of the most-dynamic networking events in the real estate industry.

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