Better Homes and Gardens Real Estate Honored as Real Estate Agency Brand of the Year
Posted by Melissa Elaina — August 5, 2015
WALNUT CREEK, CA – Better Homes and Gardens Real Estate Mason-McDuffie announced that its national brand has been named “Real Estate Agency Brand of the Year” as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity tracker that measures and compares brand health among more than 1,400 brands across nearly 150 categories. As a leading lifestyle real estate company, Better Homes and Gardens Real Estate received the highest cumulative ranking within the real estate category based on consumers’ perception of its familiarity and quality as well as consumer consideration of brand interaction.
“As the largest Better Homes and Gardens brokerage in the U.S. it’s an honor to be part of such a prestigious award,” Rob Wolf, CEO, proudly comments. “We’ll continue our legacy of tradition, innovation and service. Better Homes and Gardens Mason-McDuffie has the best real estate agents in the country!”
“We had the opportunity to build a brand based on core values and a service philosophy that we could make fundamental requirements of all companies that we welcome into our network,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Every business decision we make including who we affiliate with, how we present our training and tools to our brokers and affiliated real estate professionals, and how we convey our brand to consumers is grounded in exceeding people’s expectations. Seeing that consumers value what we stand for is the best recognition we can receive.”
Since launching in 2008, Better Homes and Gardens Real Estate has strategically grown to include approximately 9,300 affiliated professionals servicing the U.S. and Canada. In 2014 the brand launched the Friendliest Search in Real Estate℠ on BHGRE.com, which has been billed as the most comprehensive lifestyle and community data-based search experience fully integrated within the property search of a national website. Built upon a fully responsive platform designed for mobile-first usage, its purpose is to help consumers search for homes online based on the lifestyle requirements that drive their purchase decisions during the offline search.
To read more about the Harris Poll EquiTrend® Study, click here.
About Better Homes and Gardens Real Estate Mason-McDuffie
Founded in 1887, Mason-McDuffie Real Estate maintains a history of innovation and a respect for local tradition pioneered by its founders. The company conducts business in a variety of market segments, including residential, luxury and new home sales and commercial property sales. As of April 2015, Mason-McDuffie is rated #1 nationwide based on sales volume in the Better Homes and Gardens affiliate network. Generating over $3.3 billion in sales volume in 2014, the company was ranked as the #2 residential real estate company in the East Bay by SF Business Times; and the 34th largest real estate firm in the nation by REALTrends Report of the Top 500 US Brokerages. Armed with 900+ top-notch real estate agents and 28 offices throughout the San Francisco Bay Area, BHG Mason-McDuffie Real Estate is committed to providing exceptional service to its customers. For help with your real estate needs, please visit www.BHGhome.com or call 925.924.4600.