Pacific Union's Alan Morcos Offers Financial Investment Strategy to Buyers and Sellers

Posted by Karen Monroe — August 27, 2007

SAN FRANCISCO – (Aug. 28, 2007) – Real estate is much more than buying or selling a property; it is a long-term investment. When Alan Morcos works with clients, he is helping to strategically define and plan their financial investment portfolios. As an analyst and REALTOR® with Pacific Union GMAC Real Estate since 2005, he spent the previous 20 years as a certified public accountant, practicing with Ernst & Young in San Francisco and London, and in private industry for Fortune 500 companies and startups.   “As a Bay Area resident, homeowner, property investor and landlord for more than two decades, I offer clients invaluable insight and relevant experience to ensure each transaction is a success,” said Morcos, who works at the firm’s South Beach office, specializing in unique properties for urban living. “As an advisor and analyst, I also understand real estate plays a key role both in one’s personal lifestyle as well as in one’s overall investment portfolio as a mechanism to increase personal wealth.”   During his career as a CPA, Morcos got involved in purchasing and redeveloping properties in San Francisco and Los Angeles. After considering his skills, financial background, strong analytical proficiency and interest in real estate, Morcos decided the combination would complement a career in real estate. “I got tired of the day-to-day number crunching and found myself spending practically every weekend touring open houses with friends, so I did a complete turnaround,” he explained.   Morcos’ thorough understanding of the financial aspect of a real-estate transaction adds tremendous value to all buyers and sellers he works with. His clients range from first-time homeowners to serious wealth investors, and even to other REALTORS® looking for his expertise with their own portfolios. What they all share in common is the realization of the importance real estate plays in a personal investment portfolio and to their lifestyle, he said.   About half of Morcos’ business is in the South Beach and SOMA areas of the city, representing both buyers and sellers. The rest comes from all over San Francisco, ranging from single-family homes and multiple units to condos and luxury high-rises. His focus is on advising clients throughout the transaction and after it is completed. From repositioning a real-estate portfolio to pricing a home based on current market conditions, and even advising against a remodel or purchase based on strategic cost analysis, Morcos brings a priceless financial knowledge to the role of real-estate professional.   The passion for architecture and hands-on experience renovating his own properties helps Morcos successfully work with buyers to find the property that reflects their personality and style. For sellers, he ensures every property is marketed effectively to get top dollar and maximum return on a client’s investment. His valuation and negotiation skills are an excellent benefit when securing transactions for both buyers and sellers.   Morcos is a graduate of UC Berkeley’s Haas School of Business. He is treasurer of a Condominium Association, member of the San Francisco Apartment Association and Small Property Owners of San Francisco Institute.   Pacific Union GMAC Real Estate – South BeachLive. Work. Play. Invest. Pacific Union South Beach is uniquely located along the scenic Embarcadero at the foot of Bryant Street and reflects the diverse, modern, urban lifestyle of the changing area. Pacific Union GMAC Real Estate has been thoughtfully matching generations of buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real-estate company with knowledgeable, experienced real-estate professionals, Pacific Union focuses on a global vision, using technology and superior service to deliver a quality experience to all types of clients. Pacific Union is a member of Christie’s luxury real-estate network and is a GMAC Home Services company. For information, call 415.247.6600 or visit

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