Zephyr Agents Drive Advertising to the Streets of San Francisco
Posted by Karen Monroe — July 15, 2007
New Bus Ad Campaign Increases Visibility and Awareness for Agents, New OfficeSan Francisco, Calif. – July 16, 2007 – There they go just a driving down the street; the faces of Zephyr Real Estate now touring the Northern part of the city on the sides of buses. Grabbing attention from Pacific Heights to the Presidio, 15 of Zephyr’s top agents have launched robust new bus-advertising campaigns. Zephyr is the largest independent real-estate firm in the city and is often first to market with creative, high-visibility marketing concepts like bus ads.“These ads are larger-than-life versions of the print advertising our agents do in local publications,” said Garey De Martini, Zephyr’s director of marketing. “We are pleased to have the agent involvement in this program and to see the Zephyr brand appear on the sides of buses. It is an effective way to create a strong presence.”The bus ads have been on the streets of San Francisco since May and will continue through the fall. Zephyr advertisers include Victorian Specialist Bonnie Spindler, Steve and Debbie Dell, and Doug Carpenter. The Dells and Carpenter are part of the hot new office on California Street that recently opened to much fanfare. Clients and agents alike are taking notice of this well-placed location that serves the upscale Pacific Heights and Marina areas and supports Zephyr’s Premiere Luxury brand. Their bus ads are increasing awareness about these agents and the new office.“As a believer in the power of advertising, taking my message on the road is an exciting new opportunity,” said Spindler, who has previously done a billboard campaign. “I look forward to the feedback from the community.”Zephyr Real EstateFounded in 1978, Zephyr Real Estate is San Francisco’s largest independent real-estate firm with nearly $1.5 billion in annual gross sales in 2006 and a current roster of more than 250 full-time agents. Zephyr has seven offices strategically located in San Francisco and serves a large customer base throughout the city. For information, visit www.zephyrsf.com.