Kevin Aaronson Attends Special Training to Build Expertise in Luxury Home Market


1417472509RANCHO SANTA FE, SAN DIEGO, CA – Kevin Aaronson of The Aaronson Group with Keller Williams Realty in Orange County, California, recently completed a luxury home marketing training course offered by The Institute for Luxury Home Marketing.

The course covered lifestyle segmentation, demographics of the affluent, trends and amenities in today's luxury home product, and creating a marketing plan for the multimillion dollar property. Laurie Moore-Moore, President of the Dallas-based Institute and author of the book Rich Buyer, Rich Seller! The Real Estate Agents' Guide to Marketing Luxury Homes, taught the course as “a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation, which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market.”


In particular, Kevin Aaronson is an example of a highly respected sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace. As a residential real estate salesperson since 1998 with over 500 closed sales, Kevin Aaronson specializes in the Newport Coast and Crystal Cove markets and adapts his unique real estate approach to each client’s needs. Inherent to all the agents at The Aaronson Group, market expertise, impeccable service, and integrity are the top priorities of the team, and a customized real estate experience starts the moment you visit

By attending the training, Aaronson gained new insight about the upper tier market, polished his skills, and formed valuable networking contacts with other agents across the country who specialize in luxury properties. In addition, the entire Aaronson Group can benefit from the newly discovered creative tools for promoting expensive properties and estates. Through this knowledge, the team now has even more resources for finding buyer prospects.

For the latest information on the current state of the luxury market, contact Kevin Aaronson with The Aaronson Group at 949-388-5194 or