Pacific Union Renaissance – Popular San Francisco Real Estate Firm Changing How Business Gets Done

Posted by Karen Monroe — June 11, 2007

San Francisco, Calif. – June 12, 2007 – Things are changing at Pacific Union GMAC Real Estate. Celebrating the past, present and future as San Francisco’s premier real estate firm, Pacific Union is enjoying a modern-day renaissance designed to attract some attention. So watch out.“As we transition to the new Pacific Union, we are not losing sight of our long-standing history in the Bay Area as a top, locally managed brokerage,” said Linda Harrison, vice president at the firm’s Opera Plaza location. “Change is a good thing. The future is here and we are enhancing our services and products to continue to serve our clients and agents in the most effective manner.”Harrison and colleague Christine Jacobson are the visionary and fashionably forward-thinking Pacific Union vice presidents leading the way to tomorrow. At Opera Plaza, Harrison is an experienced manager/marketer who advocates the value and importance of changing the way REALTORS® brand themselves to succeed in the competitive real estate marketplace. At South Beach, Jacobson is young, technology-savvy and an early adopter of the concept of going totally paperless in real estate transactions. Together, this unstoppable team is changing the way business gets done and is working to enhance the image and appeal of Pacific Union to clients and the real estate community.“We believe in our business and in our commitment to the community, clients and agents,” Jacobson said. “It is also important we seize the many opportunities available to us through the Internet and by utilizing advanced technology tools. We are implementing a modern approach to success.”To encourage people to come see what the new Pacific Union looks like, both Harrison and Jacobson are planning parties. Called “Discover,” the two events celebrating the rebirth of the brand are set for August and October. Both are free and open to the public. First up is Discover South Beach: an evening of art and wine, scheduled for Thursday, August 9, from 6-8 p.m. at the South Beach office at 38 Bryant St. and the Embarcadero.Then, be sure to save the date on October 25 to attend Discover Opera Plaza: an evening of film and wine, at the Opera Plaza office. More details on both to follow as the events get closer.For more information about the South Beach Discover party, contact Jacobson at 415.247.6600 or visit Union GMAC Real Estate – South BeachLive. Work. Play. Invest. Pacific Union South Beach is uniquely located along the scenic Embarcadero at the foot of Bryant Street and reflects the diverse, modern, urban lifestyle of the changing area. Pacific Union GMAC Real Estate has been thoughtfully matching generations of buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real estate company with knowledgeable, experienced real estate professionals, Pacific Union focuses on a global vision, using technology and superior service to deliver a quality experience to all types of clients. Pacific Union is a member of Christie’s luxury real estate network and is a GMAC Home Services company. For information, call 415.247.6600 or visit

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