WAILEA, MAUI – Wailea Realty Corp., a Maui-based real estate company, recently announced it has expanded its marketing services with the addition of Liza Pierce, an interactive media strategist. Pierce brings an extensive background in online marketing, social media management, blogging and digital marketing strategy. She also has experience in project management, having helped a range of clients increase their operational efficiency.
In her role as interactive media strategist, Pierce will oversee the development and coordination of Wailea Realty’s digital efforts, while maintaining the company’s digital presence. She will also train agents in the efficient and proactive use of social media, as well as how to leverage new technologies.
“Wailea Realty has an excellent reputation in the community,” said Pierce. “Its agents deliver excellent service to their clients, the company gives back to the community and I have heard about the excellent working conditions as well — it’s like an ‘ohana.”
A Maui resident since 1994, Pierce (pictured left) has nearly 20 years of experience in the real estate industry, and as a result, she is intimately familiar with local market trends. During her tenure as a social media and technology coordinator, she discovered a passion for conversation and performance that informs, engages and inspires, which led her to pioneer blogging and the use of social media on Maui. In 2006, Pierce launched A Maui Blog, which has been voted “Best Blog on Maui” by the readers of Maui Time for four consecutive years. In addition, she is the founder of the Maui Bloggers Network, co-founder of Maui Social Media Users Group (MauiSMUG) and was named one of Hawai‘i’s Top Five Social Media Influencers in 2013.
With such an increased emphasis placed on social media, Pierce’s position at Wailea Realty is more important than ever before. She will play a crucial role by focusing on consumer interaction and connectivity. “We will also be launching a powerful new website in a few months,” said Pierce. “It will be interactive and SEO-optimized, and there will also be an active engagement in Facebook, Twitter and other social media channels.” Her tools may be electronic, but through real-time updates, videos and blogging, Pierce will actively engage with buyers and sellers alike in order to find out how Wailea Realty can better serve its clientele.
“Liza is amazing at what she does and we are so excited to have her join the Wailea Realty family as our interactive media strategist,” said Wailea Realty Broker-Owner Tom Tezak. “I am sure Liza will take us to the next level in marketing our clients’ properties for sale.”
Wailea Realty Corp. is located at 3750 Wailea Alanui, Suite B-16, in The Shops at Wailea. For more information about the company, visit www.wailearealty.com, email email@example.com or call (808) 879-1991.