Guy Kawasaki Named as the Keynote Speaker at Sereno Session

Posted by Kathleen Kowal — May 2, 2013

1367530493Sereno Group announced today that legendary Silicon Valley visionary, Guy Kawasaki, will be the keynote speaker at their upcoming May 6th Sereno Session companywide event. The half-day event will feature Kawasaki, an agent panel, and Sereno Group founders, Chris Trapani and Ryan Iwanaga, discussing the company’s culture and its long term vision.

A New York Times bestselling author of twelve books, including The Art of the Start: The Time-Tested, Battled-Hardened for Anyone Starting Anything, Enchantment: The Art of Changing Hearts, Minds, and Actions, and APE: Author, Publisher, Entrepreneur. Kawasaki served as the Chief Evangelist of Apple during the early years of Apple and presently serves as a special advisor for the Motorola business unit of Google.

1367530546“We are tremendously honored to have Guy as our keynote speaker,” said Chris Trapani, CEO of Sereno Group, “Guy’s book, The Art of the Start was actually the first book co-founder, Ryan Iwanaga, and I read when we began formulating the idea of Sereno Group. It was reading Guy’s book that we understood our company had to be about something more than profitability. It had to be a place where meaning was created in the doing.”

About Guy Kawasaki

Guy Kawasaki earned a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. His in-depth knowledge of the high-tech industry combined with his years of management experience enables him to address a wide range of audiences. His particular strength is the ability to quickly understand diverse industries and incorporate his pre-existing knowledge into a highly relevant and customized speech. For more information on Guy Kawasaki please visit

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