Paces Ferry Realty Powers Up with Lasso to Serve Atlanta’s Growing Real Estate Demands

Posted by Gayle MacIntyre — November 12, 2006

ATLANTA, GA -- Paces Ferry Realty LLC, Atlanta’s leading independently owned residential agency, announced its selection of Lasso Data Systems, Inc., for its companywide customer relationship management (CRM) software. Lasso Data Systems Inc., is a leading developer of ‘on-demand’ CRM software with custom-built software for the real estate industry, designed with extensive input from leading real estate developers and sales and marketing professionals. Paces Ferry Realty has entered into a multi-year licensing agreement with Lasso.Cheri Riley, President and managing broker for Paces Ferry Realty, adds, “Choosing Lasso’s CRM software is an extension of our commitment to provide the absolute best customer service. Lasso provides our agent team with the cutting-edge strategic technology tools necessary to build deeper relationships with our clients and with both prospects and home buyers at our clients’ projects.” ”In Atlanta’s competitive and vibrant real estate market we are successful because of our forward thinking strategy. We continue to increase our competitive advantage by embracing the best technologies that free up our people to service clients, and efficiently connect buyers with sellers,” added Riley.” Paces Ferry Realty, was established in February of 2006 in response to a market void for a locally owned and operated real estate brokerage dedicated to partnering with metro Atlanta’s premiere luxury builders and developers, as well as representing select resale properties. Riley, brings more than 20 years of residential broker and agent experience including more than $2 billion in sales generated directly under her supervision. “Atlanta is an exciting real estate market, that remains strong for home sales,” said Riley. “However, we also have large amounts of new inventory on the market from condominiums, to townhomes, and of course, estate homes. There was a void in the market for an agency that exclusively brought together agent teams that had the marketing skills to help builders and individual home sellers market their properties in this competitive environment. Each of our agents are selected because of their exceptional track record and market performance,” explained Riley. “This means when a builder chooses to partner with us, he is assured of a seasoned and select ‘A’ team.”Lasso is helping companies sell their real estate faster with controlled velocity by giving them technology to manage multiple projects at anytime from anyplace. Lasso’s web-enabled CRM software enables Paces Ferry Realty to create and organize prospect and homebuyer databases, launch targeted marketing campaigns, manage inventory and pricing, administer sales agreements, deposits and escrow and have relevant insightful business reports at their fingertips for their clients.“Lasso is extremely pleased to have the opportunity to provide our CRM solution to Paces Ferry Realty which is rapidly becoming Atlanta’s leading agency for innovative luxury builders, developers, and estate home owners” said Dave Clements, Lasso CEO. “It has been exciting for us to work with the Paces Ferry team to implement multiple projects efficiently,” added Clements.About Paces Ferry Realty Founded in 2006, Paces Ferry Realty is rapidly gaining the reputation as the agency of choice for builders of distinction. Paces Ferry Realty represents Atlanta’s premier luxury builders who share a commitment to excellence in design, building and marketing and sales. The Paces Ferry Realty portfolio spans metro Atlanta and includes custom estate homes, luxury condominiums, townhomes of distinction and innovative urban housing. Paces Ferry Realty was founded by principals, Don Childress and Curtis Hicks, who together bring more than 50 years of residential real estate experience. The Paces Ferry Realty offices are located at Two Buckhead Plaza, 3050 Peachtree Road, Suite One, Atlanta, GA 30305. For more information about Paces Ferry Realty visit online at: or call 404-842-4931.About Lasso Data Systems Lasso Data Systems, Inc. is the leading designer, developer and marketer of innovative ‘on-demand’ Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software enables real estate developers, builders and sales and marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell with controlled velocity. Lasso was built in collaboration with leading property developers and marketing and sales companies to address the daily business needs, processes, challenges and opportunities of the industry. Lasso is a private company operating from offices in Vancouver, Canada and San Diego, California. For more information about Lasso please visit online at: or call 866-526-9955.

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