Hammond Residential Launches Video Channel

Posted by Mark Lippolt — September 27, 2012

1348766887CHESTNUT HILL, MA (September 25, 2012) -- This month Boston-based Hammond Residential expanded its marketing platform by placing video tours of all of Hammond’s exclusive listings on YouTube. Hammond has created its own video “channel” which allows YouTube users to view hundreds of homes currently for sale sorted by location. To make it easier for potential buyers to find its channel, Hammond has registered the www.HammondVideos.com website.

Hammond is one of the first major real estate firms in the United States to place its entire listing inventory in video format on YouTube through an automated process that also links the tours to the firm’s own www.HammondRE.com website as well as other websites to which its listings are syndicated.

“This is really the second quantum leap that Hammond’s marketing platform has made this year,” notes Hammond president Saul B. Cohen. “The other initiative that has greatly benefited our seller clients is that we now create an online, interactive version of all of our print publications so that they can be read and viewed easily online – whether on a desktop or mobile device.” “While Hammond direct mails its print publications into communities throughout Greater Boston and maintains a circulation base of over 100,000, we recognize that today’s consumer is using a variety of vehicles to look at properties during a home search. And our seller clients expect Hammond to give their homes maximum exposure,” Cohen remarked.

Matt Murphy, President of Boston Virtual Imaging, Inc., the company which is creating Hammond’s video tours, commented, “Given that more video content is uploaded to the internet every month than the three major networks – CBS, NBC, and ABC – created in 60 years, it’s not surprising that a technologically-savvy firm like Hammond would be an early adopter of this comprehensive approach to highlighting its seller clients’ listings.”

Hammond Residential is headquartered in Chestnut Hill and has three Boston locations and thirteen suburban branch offices. The company reports over one billion dollars in sales volume annually and is well-known as the publisher of the region’s finest magazines featuring local properties for sale. In 2012 Hammond ranked nationally as one of the top 100 real estate companies based on productivity per agent and overall sales volume. Hammond was also recognized in 2012 by The Boston Globe as a “top place to work” company. Hammond is an independently owned and operated franchise company within the Real Living Real Estate franchise network. The Hingham and Hull offices are also the exclusive Regents representative of the Luxury Real Estate network. To learn more, please visit www.hammondre.com.

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