Hill & Co. Real Estate to Expand Social Media Presence and Services
Posted by Garey De Martini — February 13, 2012
San Francisco, CA – February 7, 2012 – Hill & Co. Real Estate, San Francisco's premier brokerage for residential real estate, today announced the expansion of its social media presence and services— with the goals of better informing the public, empowering agents and serving agents’ clients.
After an extensive search, Hill & Co. chose Resonate Social— a boutique integrated marketing agency— to drive its social media campaigns and other digital marketing strategies.
“We’re all hearing a good deal about social media these days,” said Jay Costello, president of Hill & Co. “We understand it has a role in today's marketplace, and we wanted to do it right, to be sure that we are connecting with the public in a way that's meaningful and useful for them. We created our Facebook, Twitter and YouTube channels some time ago, but we believe Resonate will enhance what we have, and help us engage with people to an even greater extent than we have in the past.”
Social media is now the #1 online activity with over one billion people actively taking part. According to eMarketer, 68% of San Francisco Bay Area residents engage in social networking for business purposes at least twice per week.
“Social media is an immensely powerful medium, but consumers control the messaging now; there is no ‘marketing’ to them,” said Resonate Social Founder & CEO Nolan Lowry. “Social media merely amplifies a brand; it can’t fix it. The Hill & Co. brand and the people behind it are just wonderful. That’s why we know they will be successful in this ‘word-of-mouth marketplace.’”
“Hill & Co. is always looking forward and striving to benefit our agents and their clients,” said Garey De Martini, Director of Marketing at Hill & Co. “With Resonate Social as our new partner, we believe we can take a lead position in the social media space.”
About Hill & Co. Real Estate
Founded in 1956, Hill & Co. Real Estate is a San Francisco brokerage long associated with the City's finest properties. With four offices and nearly 100 full-time agents, the company enables clients to successfully navigate San Francisco's complex real estate market. Two additional Hill & Co. offices provide property management and rental services.
About Resonate Social
Resonate Social is a boutique integrated marketing agency with clients such as HP, Rain-X and Mollie Stone’s. While social media is their core competency, Resonate integrates it into a broader marketing strategy that includes website design, build and optimization, SEO, PPC, email, brand monitoring, influencer engagement and relevant measurement. http://resonatesocial.com