Realogics Sotheby's International Realty Brand Launches Youtube Channel
Posted by Danielle Jacobellis — December 19, 2011
SEATTLE, WA. (December 16, 2011) – Sotheby’s International Realty Affiliates LLC announced the launch of its official YouTube channel, which was designed to house unique property and destination videos from its network’s nearly 600 offices worldwide. Seattle’s global real estate brokerage, Realogics Sotheby’s International Realty simultaneously released a new video series promoting local properties and lifestyles as hosted by “Where Else?” – a featured program on Alaska Airlines in‐flight entertainment system that will also be distributed on YouTube and other online media channels.
“We’re very proud to be representing such significant properties and present them in a significant way through video distribution,” says Stacy Jones, Owner and Vice President of Realogics Sotheby’s International Realty. “When it comes to consumers, the curb‐side appraisal of yesteryear may not happen if your listing doesn’t pass the armchair appraisal of today – more than 90% of all real estate transactions originate from online exploration. Dynamic videos provide our brokers an unparalleled medium to convey the emotion and opportunity of a particular property vs. static imagery and copy alone.”
The new YouTube channelfeatures three categories of video: the Spotlight section provides candid views into some of the Sotheby’s International Realty® network’s most exceptional properties and their lifestyles; the Property section contains videos on the many homes represented by the network; and the Destination section spotlights the many luxury markets served by the network around the world.
The YouTube channel also showcases the latest news from the brand’s Facebook and Twitter pages, offers direct links to the Sotheby’s Auction House’s videos and the Sotheby’s International Realty brand’s official website, and provides a lifestyle and amenities video search.
“Video is not a unique medium in real estate marketing but we are leveraging it in an innovative way,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our YouTube channel was designed to provide consumers with an inside view of some of the world’s most extraordinary properties by focusing on the distinctive lifestyle and amenities they offer at any price point. Consumers are looking to video now more than ever before as a research tool in the home‐buying process, and YouTube, the No. 1 online video website, is where they are searching for video, with 60 percent of video streams happening there. We also have leveraged a digital marketing platform offered by this moment, a content management and distribution firm, to distribute all our social media content in a consistent, controlled and measurable manner.”
About Realogics Sotheby's International Realty
Founded in February 2010, Realogics Sotheby’s International Realty has quickly grown to capture market share in the Seattle metro area and is ranked by Trendgraphix as the top‐producing office for sales volume in downtown Seattle and recently expanded on to Bainbridge Island. While boutique in scale with fewer than 40 brokers and two offices, Realogics Sotheby’s International Realty is currently listed as the 11th largest realty brand by sales volume in the Puget Sound according the Puget Sound Business Journal’s Book of Lists. Visit www.RealogicsSothebysRealty.com.