Author/Real Estate Agent Jack Cotton Achieves #1 on Best Seller List

Posted by Marci Tyldesley — October 17, 2011

1318898664Osterville, Mass (October 12, 2011) – Jack Cotton, Real Estate Agent and author, soared to the top of’s best sellers list last week. On October 6, his signature book Selling Luxury Homes catapulted to number one in the Real Estate Book Category where it remained for four days. His other two books, 12 Secrets Luxury Home Sellers Know That You Can Use Today and 12 Secrets Luxury Home Buyers Know That You Can Use Today, climbed to numbers two and three, respectively, in the category of Best Sellers in Buying and Selling Homes.

“It was phenomenal to have three books hit the best seller list on the same day,” said Cotton. “In this challenging real estate market, the books are a resource not just for agents, but for buyers and sellers who need a competitive edge.”

1318898927Released last October, the 219-page hardcover book Selling Luxury Homes presents Cotton’s step-by-step guidelines for becoming a luxury real estate specialist. Topics include understanding the mindset of the high-end buyer; how to become a trusted advisor to them; steps to pricing; marketing luxury listings through direct mail, advertising, word of “mouse” and social networking; open houses; negotiation strategies; how to demonstrate the listing by land, sea and air; and more. While geared to the high end, agents in all price points are using techniques from the book to treat ALL clients like a million dollars.

His subsequently released companion “12 Secrets” series shares strategies for buying and selling homes. He presents the best practices he’s learned among his luxury clients and stresses that these are practices that can be applied across the board at any price point.

Since the release of the three books, Cotton continues to work as an agent at Sotheby’s International Realty in Osterville, as well as speaking and signing books at events throughout the country. For the past two years, he has been a featured speaker at the National Association of Realtors Annual Convention. For more information on the books, visit or, follow him on Facebook or Twitter, or email

Cotton, CRS, CRB, began his real estate company in his college dorm room 35 years ago. Cotton Real Estate in Osterville, Mass, now Sotheby’s International Realty, is one of the most respected and successful high end real estate companies on Cape Cod. As one of the leading experts in the field, Cotton frequently speaks at real estate conferences nationwide and is a “go to” source for media reporting on the industry.

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