Easily Track the Market with Realtor-Developed Web Tool

Posted by Melody Foster-Brown — May 26, 2011

1306430838San Francisco, CA - May 23, 2011 - Oliver Burgelman, long-time agent at Zephyr Real Estate, has created a new web tool to demonstrate how the real estate market in San Francisco is trending.

The website, www.pricesquares.com, allows viewers to instantly see on a San Francisco map whether the average price per square foot is increasing or decreasing. This unique market-trends tool shows properties currently available for sale in all of San Francisco, or by one of the 10 MLS districts, by neighborhood or by a customized "price square" of the viewer's choosing.

Burgelman was spending a great deal of time searching for this information and decided to devise a system where the information would be readily available without using various sites which may or may not always utilize the most current data available. He wanted to be able to visually compare different districts and sub-districts quickly, easily and all on one website.

The website is easy to navigate with a variety of helpful information and tips as well as convenient instructions for maximizing its usefulness as a market tool. Opening a free user account is not necessary to use the site. However, an account allows one to follow properties, save information, analyze sold properties, receive property updates and be alerted to new listings. The tool is available only in San Francisco at present, but Burgelman plans to expand into new market areas with brokerage partnerships.

"The idea for Price Squares was initially for my own use," stated Burgelman.

"I am excited by the response my site has gotten from clients and fellow agents; I'm glad they have found it useful."

Burgelman, who partners with Mike Ackerman at Zephyr Real Estate, is one of the company's Top Producers and is an e-PRO Internet Professional. He is a member of the San Francisco, California and National Associations of REALTORS® and is fluent in English, Dutch and French.

For more information about Price Squares or information about other market areas, please contact Oliver Burgelman at oliver@zephyrsf.com.

About Zephyr Real Estate

Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with $1 billion in annual gross sales in 2010 and a current roster of more than 200 full-time agents. In 2010, Zephyr launched its new website, which has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who's Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit www.zephyrsf.com.

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