Lila Delman Real Estate Names Marketing Director

Posted by Linda Phillips — February 1, 2011

1296594445Jeni Pardo de Zela, a Portsmouth resident, has been named to the newly created position of Marketing Director at Lila Delman Real Estate, Rhode Island’s leading luxury agency. Ms. Pardo de Zela has a background in customer service and sales, and as Marketing Director she will oversee Lila Delman Real Estate’s marketing platforms, which include both traditional channels and cutting-edge internet strategies. Lila Delman leads the way with YouTube presentations, Facebook and Twitter exposure, and skillful positioning on other social networking outlets.

Melanie Delman, President of Lila Delman Real Estate, stated “by adding a Marketing Director to our team we have made a commitment to our clients that ensures their property will receive maximum exposure, either on the internet or in print. We are one of the few real estate firms in Rhode Island to offer clients a dedicated marketing team.”

1296595015“Since Jeni joined Lila Delman Real Estate in 2008 we have seen a significant traffic increase to our website,, said John Hodnett, principal broker. “She has been instrumental in shaping our social media campaign and increasing our online exposure.”

Lila Delman Real Estate has focused on building brand awareness since 1964. The company is constantly developing new strategies to integrate the latest technology into their marketing campaigns and blending the new media with proven time-honored practices. The firm recently announced an affiliation with the Mayfair agency in London, England, to increase international traffic and exposure for its clientele.

Ms. Pardo de Zela will work out of the Newport office of Lila Delman and the corporate office in Narragansett, both historic buildings that recently received “Rhody” Awards from Preserve Rhode Island. The Newport office is located at 3 Memorial Blvd, Newport, telephone 401.848.2101.

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