Prudential Fox and Roach Realtors Partners with Comcast Cable to Deliver House Hunting to Tri-State Living Rooms

Posted by — April 9, 2006

DEVON, Pa., March 31 /PRNewswire/ -- Prudential Fox and Roach, Realtors has teamed with Comcast to provide the region's first Real Estate ON DEMAND service, making videos of local real estate listings and virtual home tours available to more than 1.5 million Comcast customers in southeastern Pennsylvania, southern New Jersey and northern Delaware. Now, using their remote controls and ON DEMAND with Comcast Digital Cable, customers can view homes, sorted by price and location, whenever they want at no additional cost.

Real Estate ON DEMAND features narrated virtual tours of up to 500 homes available for sale through Prudential Fox and Roach. The video-on-demand (VOD) showcase also includes a number of narrated video tours of luxury homes with a detailed look at some of the area's most elegant homes.

Since its debut on Comcast ON DEMAND last May, Prudential's Real Estate ON DEMAND has generated an average of 50,000 views per month.

"From the comfort of their favorite recliner, Comcast customers can tap into the region's real estate market," said Steve Storti, Prudential Fox & Roach senior vice president, marketing. "This groundbreaking service is our latest enhancement to improve the process of buying and selling homes."

Prudential Fox and Roach offers Real Estate ON DEMAND as an exclusive part of the company's Home Marketing System. If a homeowner lists a home with Prudential Fox and Roach, the home automatically receives a guided virtual tour posted to the Prudential Fox and Roach web site, where it will remain until the home is sold. Shortly after the guided virtual tour is produced, it is converted into video format and uploaded to Real Estate ON DEMAND, where it is viewable for at least two weeks.

Real Estate ON DEMAND can be accessed through Comcast's ON DEMAND menu by selecting "Searchlight" and then "Real Estate." Searchlight is the ON DEMAND category where Comcast customers can find information on a variety of products and services that are relevant to their lives.

About Prudential Fox and Roach, Realtors

Prudential Fox and Roach, Realtors®, the nation's fourth largest provider of home services, is an independently owned and operated member of the Prudential Real Estate Affiliate, Inc. and the largest Prudential affiliate in the country. As the Tri-State area's real estate leader, the company has more than 64 sales locations and 3,700 associates. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing and title, property and casualty insurance. Visit our Website at

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in more than 70 markets, including 22 of the top 25 DMAs. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit

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