Lake Tahoe Real Estate Professionals Win Big at Industry-Wide Marketing Competition
Posted by Jen Malone — November 19, 2010
Lake Tahoe, Nev. (Nov. 4, 2010) – Top luxury real estate professionals from across the U.S. and Canada gathered in Austin, Tex. late last month to compete for “best in the business” marketing awards. Lake Tahoe-based Susan Lowe and Shari Chase of Chase International came home with two of the five top awards: “Best Property Marketing” and “Best Market Update Report.” The meeting, Leaders in Luxury is an invitation-only networking and educational symposium for upper-tier Realtors hosted by The Institute for Luxury Home Marketing (ILHM), a Dallas-based training and membership organization.
“Winning two of the five competitive categories is an indication of true competency,” said Laurie Moore-Moore, Founder of The Institute for Luxury Home Marketing. “Obviously, Sue and Shari are real pros.”
Lowe and Chase’s winning “Best Property Marketing” entry was based on marketing done for ‘Tranquility,” currently the nations’ third most expensive home for sale, which Lowe has co-listed with Chase International’s founder Shari Chase. Located in Lake Tahoe, “Tranquility” is listed at $100 million.
Lowe’s “Best Market Update Report” win was based on her quarterly statistical analysis of the Lake Tahoe market by price band and by community.
Chase International’s entries werechosen based on the quality, creativity, and appropriateness for the luxury home niche. Judging is done each year by independent advertising professionals.
Lowe said, “It is such an honor to be recognized by this prestigious group who are the best luxury agents in the business in the U.S. and Canada.”
Susan Lowe is Senior Vice President and Corporate Broker for Chase International. She began her career with Chase in 1990 as a Realtor® and since then has honed her expertise becoming globally recognized as an expert in the luxury real estate market and rising quickly within the company with a well-rounded arsenal of managerial, administrative and client skills.
In founding Chase International 24 years ago, Shari Chase established the notion of finding exceptional property for exceptional people. As CEO, Shari Chase’s leadership has created one of the most respected luxury real estate brands in the nation. In fact, Chase’s vision and reputation as a trendsetter influences the way luxury properties are marketed today.
Hosted annually by ILHM, Leaders in Luxury is an exclusive, invitation-only educational and networking opportunity for real estate professionals who work at the top of the housing market.
“LIL registration is limited to approximately 100 top luxury agents,” said Laurie Moore-Moore, ILHM’s Founder, “to give our attendees the opportunity to build an exclusive network of contacts focused on the upscale residential industry while sharing with the best in the business. Since competency is the key to working successfully with the luxury buyer and seller,” added Moore-Moore, “Leaders in Luxury is designed to provide attendees with important knowledge and insights, giving them a competitive edge in meeting the needs of their affluent clients. Sue Lowe and Shari Chase are great examples of the quality of real estate professional this event attracts.”
Headquartered in Lake Tahoe, Nevada since 1986, with eight offices in the region (Zephyr Cove, Glenbrook, Incline Village, Tahoe City, Squaw Valley, Truckee, South Lake Tahoe and Reno) and one in London, England, Chase International and its exclusive affiliations handles a large share of the country’s property. A recognized leader in the world of real estate, Chase International continues to grow having added 65 Realtors® to their ranks in the past twelve months.
With more than 225 professional Realtors® boasting an array of industry certifications and the highest volume per sales agent in the area, Chase International successfully represents homes at all price levels. For more information about Chase International visit www.chaseinternational.com.