Michael Saunders & Company Premiers new website combining consumer - focused design and content with the expertise of a market leading real estate brokerage

Posted by Beth Ward — August 17, 2010

1282071329Michaelsaunders.com  now features rich neighborhood profiles, community videos, local real estate market data and improved property search functionality

SARASOTA, Florida—(August 17, 2010)—Michael Saunders & Company, the leading real estate company on Florida’s Gulf Coast, announces the premier of its new web site, michaelsaunders.com. The distinctive new site combines consumer-centric design and ease of usage with the compelling neighborhood content, market data and advanced property search capabilities that buyers and sellers need to make important decisions impacting their real estate goals. The new site is now live at michaelsaunders.com.

“When we opened our first office 34 years ago, we did so with the commitment to deliver an outstanding real estate experience to every customer who passed through our front door,” said Michael Saunders, company founder and CEO from her headquarters in downtown Sarasota. “Times have definitely changed; with today’s “front door” very often being the home page of our web site. The new site renews our commitment to an exceptional experience no matter which portal a customer comes through.”

Among its many upgraded features, visitors tomichaelsaunders.com will find a host of new ones, including:

Simple, clear property search function with big, bold photos – delivered directly from the MLS. Visitors to real estate web sites want to browse properties, yet most are greeted by lackluster search experiences. Michaelsaunders.com makes property searches easier and more visually compelling with its striking new “Gallery” display.

Market data for every city and ZIP code. Consumers always ask “How’s the market?” The new michaelsaunders.com answers that question clearly, with local real estate data displayed in such a way as to be understood at a glance.

Neighborhood pages filled with content to help facilitate important decisions. Real estate is about not only about finding a home but more importantly a place to live. The new michaelsaunders.com features neighborhood pages combining real estate listings with High Definition community video tours, local business reviews and a library of area photos.

“Today’s launch is the culmination of months of coordinated research, development and production,” adds Drayton Saunders, president of the company. “We’ve merged all the latest web technologies to create a comprehensive destination for people anxious to live, work and vacation on Southwest Florida’s Gulf Coast.”

“At every level, for every page, and central to every decision were two key questions that had to be answered in the affirmative,” he continued. “Does it stack up against what we know the consumer wants? And if so, does it do so in the simplest, clearest way possible?”

The web site also features a complete commercial property search function and information on new homes and condominiums and vacation properties represented by Michael Saunders & Company. Site users may register for free, no-hassle email alerts about new listings that match their search criteria, save properties and searches of interest; and get pre-approved for a mortgage via MSC Mortgage.


About Michael Saunders & Company:

In its fourth decade of service to Southwest Florida, Michael Saunders & Company has grown from a single office into a network of 23 full-service offices—with more than 500 professionally trained associates and 150 staff members.

The company is ranked 75th in dollar volume among the national’s largest brokerages according to the latest Real Trends 500 Survey of the 500 largest brokerages in the U.S.; and is included among the 35 most influential Realtors in luxury real estate.

For more information about Michael Saunders & Company, please call 1-888-552-5228 or visit us on the Web at michaelSaunders.com.

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