Gloria Nilson, REALTORS®, Real Living goes green as company recycles more than just its former name

Posted by Diana Westenberger — July 29, 2010

2.5 tons of metal, a quarter ton of paper, and a half ton of plastic being removed

1280425594MIDDLETOWN, NJ (July 28, 2010)Gloria Nilson, REALTORS®, Real Living’s recent, comprehensive re-branding campaign resulted in far more than a new name – it took the company in a green direction as well.

As a result of the new designation, any signs, folders, letterhead, brochures, and other items associated with the former name, Gloria Nilson GMAC Real Estate, had to be discarded. Anything and everything is being recycled, including non-functioning electronics.

The ongoing, green, clean-up phase began in all of its offices across Monmouth, Mercer, Middlesex and Ocean Counties. A total of five dump trucks were filled with items marked with the retired brand name, and with non-functioning electronics. All this material was then sent to recycling facilities. Gloria Nilson, REALTORS®, Real Living’s leading partner in this green initiative is the recycling company 1-800-GOT-JUNK?.

“We recognize that anything we throw out today will impact the environment and lives of future generations,” says Patricia Bell, president of Gloria Nilson, REALTORS®, Real Living. “It is important for companies similar to our own, like those going through name changes and needing to get rid of large amounts of outdated items, to recycle. We all have a responsibility to our customers and to the environment.”

A total of 2.5 tons of metal, a quarter ton of paper, and a half ton of plastic has been recycled so far.

The new name and new relationship represent a comprehensive re-branding campaign set in motion to benefit customers and sales associates alike, and also reflect a new standard in residential real estate sales, including efforts to help better the environment.

Gloria Nilson, REALTORS®, Real Living essentially focuses on central New Jersey, while its sister company, RLS, REALTORS®, Real Living – also owned by SCS Realty Investment Group – services northern New Jersey real estate markets. For more information, visit and, or the company blog at

About Gloria Nilson, REALTORS®, Real Living

Gloria Nilson, REALTORS®, Real Living has 15 offices and more than 550 sales associates throughout New Jersey. Owned by SCS Realty Investment Group, LLC, led by Dick Schlott, the company also owns RLS, REALTORS®, Real Living with offices in Bernardsville and Mendham, NJ, and is a franchise of the Real Living Network. Real Living is owned by Brookfield RPS, a division of Brookfield Asset Management Inc., one of the largest relocation companies in the world with a Realtor® network nearly 30,000 strong, based out of 1,500 locations across North America.

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