Zephyr Real Estate Launches New Hyper-Local Website
Posted by Melody Foster-Brown — April 28, 2010
SAN FRANCISCO, CA--(April 28, 2010) - Zephyr Real Estate's new website is a perfect example of savvy marketing teamed with innovative technology. Users can navigate beyond the crisp, clean, easy-to-use home page to find a wealth of data not readily available elsewhere. The new website ensures that visitors will quickly find all the information needed, and wanted, in their real estate search all in one location.
"Our previous website was a consumer favorite when it launched in 2003," said Randall Kostick, Chief Operating Officer, Zephyr Real Estate. "With all the advances since then, we wanted to maintain -- and surpass -- that precedent, to provide our agents and their clients with the best tools available."
Zephyr began the process about 15 months ago with the goal of creating a new website with a simple design, intuitive user interface and meaningful content that would be a useful, relevant real estate and community resource. Months were spent analyzing peer websites as well as those of other industry leaders, attending conferences and assembling a team to build the vision.
"The top three things most visitors seek when they visit a real estate site are a comprehensive property search, neighborhood information and market trends," stated Melody Foster-Brown, Director of Marketing.
"Even more important than having that information is making sure it's accurate and relevant to the marketplace. San Francisco has very nuanced neighborhood and school data, so rather than licensing from a third party with no understanding of the area, we took painstaking care to ensure our content was both well presented and hyper-local."
Most sites offer market trends by zip code (there are 30 in San Francisco), which is less helpful in a city where there are 89 neighborhoods. Zephyr has fine-tuned the data so that the information is pertinent and genuinely valuable.
"We use the MLS neighborhoods designated and used by the San Francisco Association of REALTORS® and by property appraisers to generate our market data, not zip codes," said Matthew Borland, Managing Broker/Partner. "Our neighborhood-level market trends take you inside the real numbers to give our clients the insight needed to make informed decisions."
The new www.zephyrsf.com offers unprecedented and in-depth coverage of the 89 neighborhoods of San Francisco, featuring profiles, videos, maps, market trends, demographics, available properties and open homes. In addition, visitors who register have access to Multiple Listing Service (MLS) information previously unavailable to the general public. Visitors with a MyZephyr account can search sold properties, save favorites, track the value of their own property and receive email alerts on new matches and price changes.
"The site is built to be expanded and enhanced as new technologies and resources become available," stated Hud Bixler, Director of Technology. "We've launched it, but that doesn't mean we're finished. We are able to integrate new applications and content seamlessly into this dynamic site."
For example, public school selection in San Francisco is not determined geographically but by using a complex lottery system, which is organized, explained and made searchable on the Zephyr website. As the school district's system evolves, Zephyr's website will continue to provide the updated information to its visitors in a user-friendly environment.
"Our team set out to create a new site that positions Zephyr well ahead of anything else out there. We contracted with Marker Seven and put together an incredible in-house team to work together to build our vision," said Borland. "It's been a challenging, yet rewarding project."
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with approximately $1 billion in annual gross sales in 2009 and a current roster of more than 200 full-time agents. Zephyr has six offices strategically located in San Francisco and serves a large customer base throughout the City. For information, visit www.zephyrsf.com.