Intero Franchise Services Retains Top Real Estate Consulting Firm, PCMS Consulting and Names Mike Bruno Vice President of Business Development for the Northern California Region

Cupertino, CA – Intero Franchise Services, Inc. announced today that it has retained real estate consulting firm, PCMS and appointed Mike Bruno as Vice President of Business Development to develop the Northern California market for Intero. In filling this new position, Mike will be responsible for expanding Intero’s market share in the Northern California region.

“Mike has extensive background with Intero Real Estate Services. In his 6 years with the company he has worked in operations, marketing, and franchise services helping us build the Intero brand nationwide. His deep knowledge of Intero’s culture, philosophies, and systems make this a logical progression in his career with Intero. Furthermore, Mike understands the value that we bring to the real estate broker and is the right person to articulate our story to the real estate community,” said Gino Blefari, President and CEO of Intero Real Estate Services.

Mr. Bruno has been with the company since 2002 and has more than 15 years of experience in management within the hospitality, technology, and real estate industries. In his latest position, his responsibilities for Intero Franchise Services included management of franchise sales, new franchisee training, and the support of more than 50 Intero franchise offices. From 2002 to 2006, Mr. Bruno served as the Director of Operations for Intero Real Estate Services with oversight of various departments within the company, including Facilities, Concierge Services, Franchise Services, and Information Technology. Prior to joining Intero, Mr. Bruno held various positions with such notable companies as Sun Microsystems, Network Associates, MacAfee and Lantern Communications

About PCMS Consulting

PCMS is a full service consulting, sales and management organization led by industry veteran Jose Perez. The company’s vision is to become the “one-stop shop” for consulting services in both the real estate and franchising industries. For more information, please visit

About Intero Real Estate Services

Established in October 2002, Intero Real Estate Services Inc, has quickly become one of the premier real estate brands in the country. Founder, President and CEO, Gino Blefari and Chairman Bob Moles were given the prestigious RISMedia National Home Ownership Award at the 2007 NAR Conference & Expo for “outstanding achievements among residential real estate's most influential and charismatic leaders." And in 2006, Intero was awarded the EcoBroker Community Service Award given by EcoBroker International and the Association of Energy and Environmental Real Estate Professionals. Today Intero encompasses more than 2,000 agents in more than 40 offices serving the California, Arizona, Colorado, Nevada, Texas and Mexico. Intero is one of the fastest growing real estate companies in the history of the industry. The brokerage was named the #1 residential real estate company in Silicon Valley by the Silicon Valley/San Jose Business Journal (2005) and the fastest growing real estate company in the nation, out of 80,000 brokerages, by REALTOR® magazine (2005).