Luxury Agent Spotlight: Laguna Beach Expert Farzan Parvizi

First Team Real EstateLAGUNA BEACH, CA - Having personally closed nearly $48 million in residential real estate sales in the past year, First Team Real Estate agent Farzan Parvizi serves a wide variety of high-end clientele in Laguna Beach and beyond. Representing clients in some of the company’s most exclusive luxury sales, Farzan holds the record for the highest First Team sale of 2021, bringing the buyer for 31371 Coast Hwy in Laguna Beach, closing sale at $14,450,000. 

Working in the real estate industry for nearly 30 years with 22 years of experience in the Laguna Beach luxury market, she regularly serves oceanfront homeowners and elite clients across Southern California. Utilizing First Team’s luxury partnerships with Christie’s International Real Estate and Luxury Portfolio International, Farzan ensures her clients receive every advantage possible on the market. Farzan Parvizi As an expert in Laguna Beach and SoCal’s coastal markets, how do you meet the unique needs of your high-end clientele?

Farzan: I am very fortunate and grateful to have the trust of so many sophisticated clients. I’ve been working with many of them for decades because they know I have a great attention to detail, they trust my results in the market, and they know I will always put them first in all ways during a transaction. 

Through the company’s luxury partnerships with powerhouse brands like Christie’s and Luxury Portfolio, I deliver maximum exposure for their multimillion dollar homes, and that allows me to maximize their price point. Reaching the wealthiest buyers in our local markets, and across the globe, my clients not only receive my personalized care and service, but the support of the entire First Team family of companies and our robust network of luxury affiliates as well. 

You have also grown your business significantly over the last year, increasing your units sold by 150%. How do you stay connected to your clients in such a busy market?

F: As always, I am focused on listening to and follow up with my past clients. The majority of my business comes from the amazing buyers and sellers I’ve had the opportunity to work with again and again throughout the years, and I am simply honored to help my clients take advantage of our booming real estate market and all of the lucrative opportunities it has to offer. 

I am always listening to the needs of my clients and with the COVID-19 pandemic changing so many lives, I was able to use my local knowledge of our luxury markets and oceanfront properties to help find my discerning clients even bigger and better homes. 

On a more lighthearted note, what is your most used emoji?

F: The red heart ❤️ because I genuinely want to show my love and affection over text and email! I truly value the opinions of each and every one of my clients, and I like to show that whenever possible. I love what I do for a living, and it all comes from the heart.