COLD SPRING HARBOR, NY - Daniel Gale Sotheby’s International Realty, one of the nation’s leading realtors with unrivaled preeminence in Long Island’s luxury market, has promoted S.J. Yun to Senior Director, Digital Strategy. Hired two years ago as Digital Marketing Manager, Yun has been a key player in the success of the company’s digital marketing campaigns, brand development strategy and overall vision and content, producing engaging interactive experiences across multiple marketing channels that attract and educate a widening audience of prospective buyers, sellers and repeat clients.
A born storyteller, Yun employs his considerable skills to build his audience with a compelling narrative that touches the emotional center that is at the heart of every residential real estate transaction while squarely targeting the decision-making process.
“S.J. has an intuitive and well-studied grasp of today’s real estate consumer. He is an invaluable asset to our marketing department, as well as a go-to for our real estate advisors,” said Daniel Gale Sotheby’s International Realty Chief Executive Officer Deirdre O’Connell. “He thoroughly trains our advisors on the concepts, tools and technologies they need to obtain listings, successfully market their properties and, at the same time, market themselves.”
On the back end of the digital equation, Yun reviews Google Analytics and other performance data to increase website traffic, social media engagement and SEO.
Yun has been recognized with awards in digital marketing categories across multiple industries. He has won awards in finance marketing two years in a row; one in several areas including a “best category” for digital advertising, and another for a non-commercial video he produced.
While Yun’s creativity is apparent, his attention to data is an equally critical component of a campaign’s progress. This dual focus has led several digital marketing initiatives to successful conclusions, including generating one million page views for a healthcare blog in less than a year and tripling the traffic and subscription growth for a global finance publisher. He held key marketing roles with a well-known Fortune 500 conglomerates including NBC Universal, WWE and Verizon Wireless. He also contributed to video production and commercial operations for the 2006 Torino and 2008 Beijing Olympics.
To keep his creative muse at peak performance, outside of work Yun taps into his playful side—spending time with his kids and his lifetime passions of music and film. A graduate of LaGuardia High School, the school of Music, Art and Performing Arts that inspired the movie, Fame, Yun originally had a desire to become a musician and write film scores. He lives with his family in Levittown.
About Daniel Gale Sotheby’s International Realty
Consistently achieving among the highest average sales prices nationwide, Daniel Gale Sotheby’s International Realty is a $4 billion-dollar organization based on Long Island, NY with more than 850 real estate advisors serving New York City’s metropolitan area with 25 sales offices in Queens, Nassau and Suffolk counties, the North Fork of Long Island and Westhampton Beach. Daniel Gale Sotheby’s International Realty is committed to marketing and showing homes safely and effectively by upholding strict protocols during physical showings, providing video tours of most listed properties, many including 3-D tours and floor plans, and arranging virtual smart phone tours at the customer and client request.
Our other services include a full Relocation/Referrals Division, a Rental Division, DGNY Commercial and Ambassador Abstract Title company. The Sotheby’s International Realty® affiliate for Long Island and Queens since 1976, Daniel Gale Sotheby’s has gained national and international recognition, including top honors for sales, marketing and technology worldwide. For more information, visit danielgale.com.