Vineyard and Winery Realtor Jenny Heinzen on Why Paso Robles is the In-Demand Destination for Vintners
Posted by Jenny HeinzenJenny Heinzen Real Estate — April 29, 2020
PASO ROBLES, CA – Realtor Jenny Heinzen sold six Paso Robles AVA vineyards totaling over $20 million with an average sales price of $3.4 million to savvy locals and lifestyle buyers in the past nine months. Neither the COVID-19 pandemic or conventional wisdom have dampened the market for desirable Central Coast agricultural properties. Heinzen’s current premier Paso Robles listings include Kenneth Volk Vineyards winery facility and 150-acre vineyard on Truesdale Road—plus a confidential vineyard opportunity with over 1,000 vineyard acres available for $25 million.
Recently published in the Wine Analytics Report March 2020:
“The weak grape market and calls for pulling out vineyards do not appear to have seriously dampened the market for vineyard properties. Jenny Heinzen, who runs a vineyard and winery real estate firm based in Paso Robles said she sold seven properties in the range of $3 million to $4 million in 2019. That price range is what she called her ‘sweet spot,’ in that it has been attracting a range of buyers.
She said her buyers have been split about 50-50 between those already based in the Central Coast and from other areas. Despite the challenges of the 2018 and 2019 harvests, she said, many lifestyle buyers can still obtain a sizable vineyard with solid contracts that can produce upwards of $200,000 a year in revenue. ‘Here you can be a vineyard owner and still make some decent money,’ she said. Larger properties, which typically have drawn the interest of institutional investors, are still a challenge to sell, especially without existing grape contracts.”
Larger properties, which typically have drawn the interest of institutional investors, are still a challenge to sell, especially without existing grape contracts. An average sale of $3.5 million puts Heinzen in the top one percent of agents, brokers and realtors across California. From Daou Vineyards’ purchase of Luna Matta to Rabbit Ridge Winery's successful sale of Vista Serrano Vineyard—Heinzen continues to serve a growing number of leading vintners eager to invest in Paso Robles in these unpredictable and unprecedented times.
About Jenny Heinzen
Co-owner of Paso Robles’ foremost vineyard advisory and management company, clients benefit from long-standing relationships and wine industry expertise across San Luis Obispo, Monterey, and Santa Barbara counties. A Central Coast native, Heinzen earned a Master’s in Agriculture from Cal Poly, San Luis Obispo. She also served as President of the Women’s Council of Realtors and was named a “30 under 30” by the National Association of REALTORS®. Today Jenny and her family own a vineyard in Paso Robles, Willow Creek AVA and are grateful to volunteer in the community they love.