Agent as Friend! It's More than an Idea.
November 20, 2018
Real estate once meant a slow drive around on a Sunday afternoon. Now it’s the rapid-fire zip around on a keyboard, eyeing properties in Asia, Australia or South Africa quicker than you can knock on a door and ask to see the kitchen. That makes it even more important for buyers to identify the right agent.
But surprise – it also puts more pressure on agents. How’s that?
“When an agent’s number one priority was to find the right property it was pretty straightforward,” says Brian Austin, a Bahamas Realty high performer. “You get to know a bit about the client, the community they desire, their priorities and budget and you search for the property that best meets their needs. It was like finding the right pieces to a puzzle. Now, they hand you the pieces. They’ve done the search and you have to make it happen. Help them choose between top few, negotiate price, verify title, advise about area market trends, help get the best financing, keep everyone cool, calm.”
In a world where technology enables search— developing strong personal relationships and trust enable success.
The real estate agent or broker takes on the role of partner and advisor.
For the agent or broker, it’s more important than ever to know your field. For the client, it’s more important than ever to feel like your agent or broker is a true friend who would look after your interest.
Online search changed the real estate industry. Clients are better informed and often more prepared than ever before. But with all of that information at their fingertips, buyers and sellers turn to real estate agents to help to cut through all the noise.
An agent who embraces technology and uses it alongside their experience and knowledge of the market makes for an invaluable partner. They are able to provide clients with on demand information and insight, facilitating a faster and smoother transaction. Today’s agent helps to streamline the process, negotiate, write contracts, anticipate challenges, and even counsel their clients throughout the (often emotional) process of buying or selling a home.
Advice is always about relationships, trust. This is the human element of real estate which can’t be replaced.