COLORADO SPRINGS, CO – Owners and principals of several of the largest real estate firms in North America during their stockholders meeting October 7 unanimously elected President and Designated Broker Deems Dickinson of Scottsdale based Russ Lyon Sotheby’s International Realty (Russ Lyon SIR) to the board of directors of The Realty Alliance, a network of top-producing brokerages.
The Realty Alliance (TRA) comprises of 70 full-service residential real estate companies representing more than 130,000 salespeople and several thousand support staff and employees of affiliated businesses such as mortgage, title, insurance and property 
management. The organization allows member firms to keep their own brand, but if measured against the top names in real estate, The Realty Alliance would be in the top three in the world measured by sales volume, transactions and agent count.
Deems’ experience includes receiving REALTOR® Emeritus Status at the end of 2019 with the National Association of REALTORS® for his 40 years of membership and service which have been spent with Russ Lyon SIR. He currently sits on the Arizona Regional MLS Board of Directors as well as the Arizona Association of REALTORS® Professional Standards Committee. Most recently he has been ranked among the top 200 brokers nationwide in the Swanepoel Power 200 Ranking.
Dickinson will help plan and direct the activities of the organization, which include developing and implementing support services for member companies, as well as overseeing the network’s advocacy efforts as it works to shape policy and practice within the industry and with various lawmakers and regulators. Ultimately the group seeks to improve the homebuying experience for consumers and to help brokers and their salesforce be more efficient. Dickinson will begin his three-year term November 1.
Russ Lyon SIR joined TRA in 2003, six years after major brokerages formed the organization. The Russ Lyon SIR marketing, technology and accounting divisions participate in various TRA initiatives and conferences to collaborate with all members all over the nation.
“Deems has been an active contributor to The Realty Alliance for many years," said Craig Cheatham, President and CEO of The Realty Alliance. “He and his firm have demonstrated thought leadership within our organization and through the growth of their own company during the challenges of the last several years. His perspective will be valuable as our board looks to provide guidance to our member companies in the coming months to help them adjust to changing consumer needs and expectations and to opportunities created by new technologies and new business models.”