LRE® Blog

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November 30, 2015

Brand Experience Checklist For Brokers

One thing I can’t emphasize enough with Kentucky Select agents is that almost everything we do in our real estate role has the potential to affect people’s perceptions of our brand, both as a company and as individual agents. Getting into a brand management mindset requires first understanding all the different ways in which you interact with key stakeholders at different points in a real estate transaction. I think checklists are a great way to make sure you’re aware of and addressing all the potential ways your brand may be experienced.

November 19, 2015

Historic Mulberry Plantation Listed with Plantation Services for $17,500,000

Mulberry Plantation is for sale. The historic estate on the Cooper River was established in 1679 and is wonderfully preserved. The main house which overlooks the river was old when the American Revolution began. The house was built in 1714 and is on the National Register and is a National Historic Landmark. It recently celebrated its three hundred year anniversary.  

November 18, 2015

Advertising Solution Specifically Designed For Ever Single Client

Courtesy of Great Estate Group For many years, we have been developing the strategies for real estate promotion through national and international channels, always reaching excellent results greatly appreciated by our clients. Having an opportunity and time to test the full range of marketing solutions, we have managed to determine the benefits of choosing the platinum marketing plan rather than a standard one. The significant difference is the use of services designed to provide constant and massive promotion of the property. The free standard package actually includes "basic services": professional assessment of the property, editing of Italian and English brochures, sharing a proposed real estate with Italian and international partner agencies, inclusion of the property to the best Italian and international portals in a random mode; while pay platinum package provides the guaranteed percentage of visibility and real estate promotion of a higher level. The advance paid by the seller is equal to that of € 1.500,00 + VAT which will be deducted from the commission on the property sale, so you can compensate the cost of advertising and receive considerable advantages. In fact, unlike the standard package, platinum provides professional photo service that highlights every detail of the property and its aesthetic qualities. In addition, the translation of brochures in English and Russian with detailed features of the property will enable the visibility on the international arena. The basic communication on the international market is guaranteed by translations into English and Russian made by native speakers. Translation will always take into account keywords of the indexed strings in their respective language as well as socio-cultural factors of the target market. Also in a process of acquisition, a multilingual property's homepage will be designed by the agents and will serve for placement of the property on our websites ( and and on the Internet platforms managed by us to gain the widest international exposure. Another key issue concerns the publication of the property on the most popular social networks like Facebook, Twitter and GooglePlus. As for Facebook, the campaigns are covering specific payment to increase national and international visibility of the property. Finally, we have studied effective promotional tools of Google AdWords that can ensure the promotion of all types of the property on different channels and real estate portals constantly updated and monitored by our Internet-marketing experts. Moreover, there are numerous promotions on selected international markets that provide massive advertising of the property on-line and off-line. The cost of these specific marketing plans varies from € 5,000 to € 18,000 plus tax; one of our professionals will find the best solution more suitable for the objects of a concrete client.

November 16, 2015

The Best Real Estate Companies Embrace Agent and Broker Brands

Courtesy of Jay Gulick of Kentucky Select Properties One thing that constantly amazes me is when I hear or read about the leaders of real estate firms downplaying the importance of the company/broker brand. The primary implication being that only the individual agent brand really matters. That branding is best left to the folks in the marketing department or, heaven forbid, that the “brand” is some ineffable concept that has no relationship to creating real business value like driving unit and volume growth.

November 13, 2015

Unprecedented Founding Partnerships & No Club Dues For Life!

The developer of Oakhurst, the newest planned neighborhood in The Greenbrier Sporting Club, is offering a unique opportunity for a limited number of people to become a founding partner of one of the world’s finest luxury developments. With an Oakhurst Founding Partnership contribution of $500,000, founding partners receive the following exclusive benefits: $500,000 credit towards the purchase of a developer owned homesite or home in The Greenbrier Sporting Club’s existing community or future homesite in the Oakhurst neighborhood; initiation fee to join The Greenbrier Sporting Club, Inc., a private equity club (the Sporting Club) included (currently valued at $120,000; 80% equity) upon membership application and approval, and no Sporting Club dues for life—an exciting Sporting Club first.

November 13, 2015

Concierge Auctions Lists Bahamas House Once Home to The Beatles and The Rat Pack

Courtesy of Concierge Auctions An exquisite Georgian estate once known to Hollywood’s elite as a lavish party hub, set on two of the most lush and private acres at the coveted western end of Nassau’s Paradise Island in The Bahamas, will sell at auction next month through leading luxury firm Concierge Auctions. An infamous property that once entertained the likes of The Rat Pack and The Beatles in the 1960s, Kilkee House – two sprawling acres with both beach and bay frontage – is one of four luxury estates that will sell at Concierge’s winter portfolio sale on December 3rd at Trump SoHo in New York City. Previously offered for $18.925 million, the property will sell at or above $10 million in cooperation with Lamond and Robyn Davis of Sterling Bahamas Realty.

November 13, 2015

Why You Should Work with an International Specialist

Courtesy of Berkshire Hathaway HomeServices California Not all real estate agents are created equal. Many sales associates carry designations and certifications from accredited programs, such as those offered by The National Association of REALTORS®, while others have worked in a specific niche market throughout their career.

November 12, 2015

Carlton International Launches Rental Homes

Courtesy of Paul Coleman of Carlton International You can now rent fabulous properties from Carlton International to enjoy sunshine and beaches of the South of France in Spring, Summer and Autumn and the snow and skiing of the Alpes for the winter! We have a carefully selected portfolio of stunning chalets in Chamonix, Tignes, Couchevel, Megeve, Meribel, Morzine and Val d’Isere available to rent.

November 12, 2015

Cameron Diaz Lists NYC Pied-a-Terre with Warburg Realty

Cameron Diaz, star of Vanilla Sky, Charlie's Angels: Full Throttle, There's Something About Mary, Being John Malkovich, and many more movies, has listed her decadent New York City Pied-a-Terre with Warburg Realty.  The ex-model's flamboyant condo is listed for $4.25 million, according to The Wall Street Journal. Variety names Diaz as one of the highest paid actresses in Hollywood, so the glamor of her property is not surprising. Located on a lower floor of a distinguished, pre-war building designed by architect Emory Roth in the heart of Greenwich Village’s historic and high-brow Gold Coast, the apartment was exuberantly worked over by much-published decorator-designer Kelly Wearstler before it was featured in the pages of Elle Décor in October, 2013.

November 11, 2015

Royal Shell Real Estate's Top Producers for October

Sanibel/Captiva Office Top Listing Producers Team are the McMurray & Nette; Top Listings Producer Individual/Partners, Cindy Sitton; Top Sales Producers Team, Burns Family Team; and Top Sales Producers Individual/Partners, Andre Arensman. Fort Myers Office Top Listing Producers Team is the Yergens, Miller & Welsh Team; Top Listings Producer Individual/Partners, Troy De Mond; Top Sales Producers Team, Yergens, Miller & Welsh Team; and Top Sales Producers Individual/Partners, Patti Testa.
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