Courtesy of Great Estate Group
For many years, we have been developing the strategies for real estate promotion through national and international channels, always reaching excellent results greatly appreciated by our clients. Having an opportunity and time to test the full range of marketing solutions, we have managed to determine the benefits of choosing the platinum marketing plan rather than a standard one. The significant difference is the use of services designed to provide constant and massive promotion of the property. The free standard package actually includes "basic services": professional assessment of the property, editing of Italian and English brochures, sharing a proposed real estate with Italian and international partner agencies, inclusion of the property to the best Italian and international portals in a random mode; while pay platinum package provides the guaranteed percentage of visibility and real estate promotion of a higher level. The advance paid by the seller is equal to that of € 1.500,00 + VAT which will be deducted from the commission on the property sale, so you can compensate the cost of advertising and receive considerable advantages. In fact, unlike the standard package, platinum provides professional photo service that highlights every detail of the property and its aesthetic qualities. In addition, the translation of brochures in English and Russian with detailed features of the property will enable the visibility on the international arena. The basic communication on the international market is guaranteed by translations into English and Russian made by native speakers. Translation will always take into account keywords of the indexed strings in their respective language as well as socio-cultural factors of the target market. Also in a process of acquisition, a multilingual property's homepage will be designed by the agents and will serve for placement of the property on our websites (www.greatestate.it and www.greatestateitaly.com) and on the Internet platforms managed by us to gain the widest international exposure. Another key issue concerns the publication of the property on the most popular social networks like Facebook, Twitter and GooglePlus. As for Facebook, the campaigns are covering specific payment to increase national and international visibility of the property. Finally, we have studied effective promotional tools of Google AdWords that can ensure the promotion of all types of the property on different channels and real estate portals constantly updated and monitored by our Internet-marketing experts. Moreover, there are numerous promotions on selected international markets that provide massive advertising of the property on-line and off-line. The cost of these specific marketing plans varies from € 5,000 to € 18,000 plus tax; one of our professionals will find the best solution more suitable for the objects of a concrete client.