David Abernathy

Business Manager



David works with Rob Thomson, the President/CEO of Waterfront Properties. He plans short and long term strategic initiatives to maintain market dominance in the luxury real estate genre of Palm Beach and Martin Counties, as well as throughout South Florida.

David created the company’s AWARD WINNING proprietary technology, allowing Waterfront Properties to make the successful “shift” in real estate marketing from traditional to innovative online/electronic strategies.

He hires and directs a sophisticated, high-tech, marketing team of 20+ professionals including: SEO specialists, graphic designers, and website developers to maintain the 50+ unique websites Waterfront Properties has. 

His work ensures TOP GOOGLE RANKINGs for all of the company’s websites. Which in turn allows listing clients and buyers to consistently see the company’s top-ranked online presence to quickly achieve desired goals. (No other real estate company is able to compete with the technological capabilities and results offered by Waterfront Properties & Club Communities).

David implements best practices and continuous process improvements in technology, operational logistics, and agent productivity in collaboration with Rob Thomson to ensure the success of Waterfront Properties and their teams.

Some of his focuses include:

Interfaces with 70+ real estate agents to ensure they understand and adapt to the “shift” in real estate sales/marketing; from the traditional to the high-tech model.
Works with Rob Thomson reviewing in-depth, real-time data/information on market conditions, competitive analysis, agent activity, and technology ROI to exploit all available resources to meet organizational objectives.
Conducts hundreds of presentations a year for sellers seeking to list their luxury properties with the company.
Coordinates social media initiatives to enhance the company’s brand, image and reputation.
Collaborates with Rob Thomson to expand public and media relations including, most recently, Rob Thomson’s induction into the “Billionaires Club” – the youngest member to achieve this recognition (International Luxury Real Estate/Who’s Who in Real Estate).

David’s specialties include: Internet marketing, technology, website design/management, agent training and development, strategic planning, market dominance, industry leadership, SEO optimization

Profile Details

Regent Territory
Jupiter, Palm Beach and Stuart, Florida
e-PRO Internet Professional

Service Areas

Palm Beach, Florida, USA
Boca Raton, FL, USA
Highland Beach, FL, USA
Delray Beach, FL, USA
Ocean Ridge, FL, USA
Palm Beach, FL, USA

Additional Resources


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