About Lisa Lucky
Real Estate Professional in Scottsdale, Arizona
People often tease Lisa Lucky that her last name has a lot to do with her success. The truth is that luck has had very little to do with it – but hard work, honesty and integrity certainly have. Along with her husband Matt and daughter Laura, Lisa Lucky has pioneered an innovative path to achievement.
It’s been said that real estate worth is determined by three important factors: “location, location and location.” Perhaps just as crucial, is the value of your real estate professional – and with Lisa Lucky at the helm, value is measured by “results, results and results!”
Lisa has been in the top 1% of Russ Lyon |Sotheby's International Realty agents since 2006; quite an accomplishment as there are nearly 900 esteemed agents in the group. However, in both 2015 and 2016, Lisa has earned the coveted top spot within the entire company having been ranked the #1 agent by sales volume two years in a row. “Garnering the top position within Russ Lyon | Sotheby’s is definitely a point of pride within my career,” says Lisa, “yet it’s also incredibly humbling, as I’m surrounded by excellent colleagues within this organization.”
While Lisa is ranked #1 within her respected brokerage, she has consistently placed within the top three agents from among over 30,000 agents Valleywide. The most recent 2016 Phoenix Business Journal Book of Lists ranks Lisa as #2, based on sales volume, of all Residential Realtors in The Valley – a remarkable achievement!
Over the years, Lisa has been included in the Wall Street Journal’s top 250 sales professionals in the country. Lisa has been recognized as one of the “Top 10 Women in Residential Real Estate” every year since 2013 by The Arizona Republic. Additionally Lisa has been named as one of the “Top Women in Real Estate” by the Women’s Council of Realtors for both 2015 and 2016.
Lisa takes none of the success she, Matt and Laura have achieved for granted. "We have worked very hard from 'day one' and feel very blessed that we have achieved the accolades and recognition from our peers and from the business community."
Describing herself as "organized, honest and happy," Lisa says that, along with hard work, honesty and a strong referral business, first-class marketing is at the heart of what has helped her achieve consistent success. "Our marketing materials are head and shoulders above the competition. We’ve developed a semiannual glossy lifestyle and real estate publication, The Lucky Collection, which has amassed quite a fan base here in North Scottsdale. Plus, our state-of-the-art website, which Matt manages, has earned repeated kudos from colleagues and clients alike for being easy to navigate and full of valuable information."
Lisa, a resident of the North Scottsdale community of Troon Village, began her real estate career in 1999 at Pinnacle Peak Realty, which was later bought by Coldwell Banker. In 2003, she earned her Associate Broker's license and later that same year, moved to Russ Lyon, now Russ Lyon | Sotheby's International Realty.
In 2005, Matt joined Lisa full-time as a real estate partner. "But we've been 'partners in life' for over a quarter of a century," she says with a laugh, adding that they are fortunate to have their enthusiastic and energetic daughter working with them as well.
Laura acquired her Arizona Real Estate License at just 18 years old. She then graduated from Arizona State University with a Business of Science degree in Marketing and International Business. “Laura brings a fresh perspective to our team, and has been instrumental in integrating new marketing and promotional strategies for our clients,” Lisa says.
So what's the bottom line for this Lucky lady? “I love the fact that we're surrounded by other successful agents, because it pushes me to be even better. Matt, Laura and I believe that failure is just not an option; we always do what we say we're going to do and we never, never, never give up!"