As a Southern California native, I was raised in Encino and earned dual degrees in Economics and Political Science from Cal State University Northridge. I have been in sales for over 30 years--many spent in advertising (for the LA Times, USA Today, The San Jose Mercury News, Business.com, Away.com, and KSKQ Spanish Radio). Real estate is, by far, the most rewarding piece of my career!! My approach to real estate sales is to provide superior customer service, show respect for my client's time, and build lasting relationships that lead to repeat and referral business. Years of training in negotiation coupled with innate 'attention to detail' skills make me a superior representative of either a buyer or seller. My industry prowess in marketing, media, and advertising greatly augment the listing/selling process. Possibly the most important feature for clients is my personal integrity. Every day, I have to feel I've done great work....must feel happy with who I see in the mirror. I look forward to assisting you with the most important purchase or sale of your life!