Abercromby's has carved itself a reputation, and a record of success as the only agency prepared to focus on the premium end of the Victorian real estate market. Founded in 2005 by a small collective of high calibre agents seeking a more authentic luxury property brand, Abercromby’s has gone on to build a reputation for delivering a high quality, tailored approach to property marketing across some of Melbourne’s prestigious city, coastal and country precincts. Our decision to remain deliberately small has allowed us to concentrate on building an innate understanding of the upper end of the Victorian market - investing our time and energy on delivering a truly level of personalised service to our growing list of clients around the world. Our increasingly innovative and responsive attitude to marketing has seen us invest in digital campaigns and global strategies that step away from the usual real estate agency fare and ensure that our clients are well rounded and occasionally unexpected with advice in relation to achieving the best possible result for their home. At the core of everything we do is an overarching commitment to building relationships and not our brand, by engaging heavily in low profile, off-market solutions that are about matching people and property away from the usual fanfare attached to the public auction arena. A signature part of this is our private auction strategy, where the bidding process in conducted in a small but powerful competitive forum between informed and engaged buyers. It is discreet, transparent and utterly authentic, which are the same principles on which we have built our business.