It has never been easier to get mountains of information about real estate….from a multitude of sites that are supposed to empower you – but it’s never been harder to assess what all that information really means.
Add in the chaotic shifts of the marketplace and you come to the brutal truth: buyers and sellers have never needed guidance and protection as much as they do today.
Real estate frequently attracts agents looking for a killing, and they cycle in and out of the business after a handful of years. But what first attracted me to real estate – and has kept me in the business for 15 years and counting – is the opportunity to serve: to guide people through a process that can be emotional and confusing, with strategies and tactics that are unique to the industry (and always changing). Most people will only buy or sell property a few times in their lives, but they need to make decisions as if they are seasoned pros.
That is both my job and my satisfaction. When I can steer you past pitfalls, negotiate for your needs, and protect you from bad decisions, I get to feel good about the work I do and the clients I have served.
And this focus on service has turned out to be good business: in Silver Lake, for example, I’ve negotiated the highest ever dollar-per-square-foot sales of both a single family home and condo. I’m not a neighborhood specialist, I’m a service specialist and my experience selling unique architectural and historic homes, along with new construction, multi-unit, and even small commercial, has prepared me to face almost any listing or purchase challenge.
Rancho Mirage, CA, United States
Los Angeles (City), CA, United States