Ron Gerlich

HK Lane Real Estate


Ron Gerlich brings to HK Lane tremendous insights and enduring expertise in the local real estate market-in fact, he has managed and trained over 1500 agents in the Coachella Valley over the past 25 years.

Instrumental in building and managing the Fred Sands Desert Realty offices from 1994 to 2003, Ron most recently served as Regional Vice President when the company was sold to Coldwell Banker Residential Brokerage.

His resume prior to that is extensive and storied. From 1986 to 1994, Gerlich managed a national real estate firm in the Palm Springs area. He began his real estate career in 1975 in the resort community of Big Bear, where he was president of First Western Properties, Inc.-involved in real estate syndication groups and new home construction and land development-and Ron Gerlich and Associates.

Ron is a member of the National Association of Realtors, California Association of Realtors and Desert Association of Realtors, and is a keen investor himself with several properties in Southern California.

Profile Details

Regent Territory
Riverside County, CA

Service Areas

Palm Desert, CA, Rancho Mirage, CA, Indian Wells, CA, Palm Springs, CA, Cathedral City, CA, Desert Hot Springs, CA, La Quinta, CA, Indio, CA.

Additional Resources


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