Sheldon arrives at Dream Town with more than 25 successful years in Chicago real estate. With a focus on luxury properties, Sheldon has sold condominiums, lofts and single family homes ranging from $1 to $5 million, many built by Chicago’s most prestigious developers and architects. He is particularly well-versed in (and fond of) the city’s Mies van der Rohe buildings, as he subscribes to the architect’s notion that it’s all in the details. Sheldon’s expertise has earned him coverage in the Chicago Sun Times, offering advice to buyers on purchasing new construction. Sheldon has also lent his knowledge to many of the area’s popular real estate blogs and websites, while continuing to share news, tips and the “inside story” of Chicago real estate on his own blog, mrchicagoluxuryrealestate.com. Before his real estate career, Sheldon worked as an advertising and marketing executive for Fortune 1000 companies, and that experience has served him well with creative marketing skills and client-focused attention that helps determine, meet and exceed expectations. A Client-Focused Approach with Buyers and Sellers When working with buyers, Sheldon completes a personalized needs analysis to determine what each client wants in his or her Chicago real estate purchase, from broad information like the type of building desired, down to specific amenities and hard-to-find features. His clients have ranged widely from those looking to purchase a second home in the city, to those ready to build a new construction home from the ground up. In selling Chicago homes, Sheldon uses his creativity and expansive familiarity with the luxury market to develop successful marketing strategies that achieve timely results. He keeps his clients informed on market conditions, provides follow-ups after showings and works to build a widespread exposure of a property, with a strong focus online where home-buyers begin their search. Proven History in Chicago Home Sales With a reputation for smart real estate negotiation, exceptional client rapport and eagle-eye attention to detail, Sheldon has a number of proven results that set him apart from other Chicago brokers. His sales history includes luxury properties in some of Chicago’s most sought-after neighborhoods like Lincoln Park, the Gold Coast and Lakeview, including: 2550 Lakeview (Lincoln Park 2550) Condo $2.75 million1845 Orchard Single-Family Home $5 million 1755 N Mohawk Single-Family Home $3 million401 N Wabash (Trump Tower) Condo $2.7 million401 N Wabash (Trump Tower) Condo $1.3 million2636 N Greenview Single-Family Home $1.625 million1530 N Wolfram Single-Family Home $1.48 million65 East Monroe Condo $1.277 million240 Illinois Penthouse Condo $1 million The Art of Negotiation Negotiating a real estate deal is where a broker’s experience is crucial. Sheldon knows that the smallest detail can make a difference in the price of a home and closing a good deal. But equally important is keeping the client informed, which is why Sheldon believes in constant communication, especially during the negotiation period. He will never speak for a client and will always consult with him or her before communicating with others involved. If you’re looking for the knowledge and attentiveness to make the most out of your next Chicago real estate transaction, contact Sheldon Salnick at (312) 498-5080, by email at firstname.lastname@example.org, or at his website, chicagosluxuryrealestate.com.