Alei Merrill Gothberg


Thinking Idaho Real Estate? Think Alei.

One of the Boise area’s most recognizable faces in real estate. Bringing fifteen years of experience and career sales of over $180 Million, she ranks in the top 1% of individual Listing Agents and has been recognized as a “Platinum-Producing” Agent year after year.

While these accolades are nice, they do not define the most important thing to know about Alei. She loves meeting new people, hearing their stories, understanding their needs, then connecting them to their perfect home or maximizing their home sale. Alei is passionate about the Treasure Valley and being a good steward of the amazing lifestyle it offers.

Prior to real estate, Alei owned and operated a luxury travel agency in the Treasure Valley with five locations. This experience and sphere of connections led her to create a real estate brand that focused on distinctive marketing and a unique “concierge” approach to service. Alei’s ability to connect and communicate with a wide range of clientele is because of her life in the travel industry and her experiences visiting various cities, states and countries.

Alei's listings have been featured on nationally syndicated programs like HGTV’s “House Hunters” and ABC’s “The View”. Her accomplishments include being a representative for Leverage Global Partners, which brings global exposure and networking to boutique real estate agencies across the world. No matter what she is doing she lives by the philosophies of “love others as yourself” and the most important mantra of “be blessed, then be a blessing”.

Alei’s experience and unceasing work ethic are some of the ways she has helped hundreds of families buy or sell a home. A cornerstone of her career is the ability to identify new business trends, leverage her vast database, stay on the cutting edge of marketing, and make lasting connections with those she meets.

Top Listing Agent Awards: 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019

Profile Details

Year Established

Service Areas

Eagle Idaho, Boise Idaho, Meridian Idaho, Star Idaho, Middleton Idaho.

Additional Resources

My Listings

Emmett, ID, United States

$3,500,000 USD

Emmett, ID, United States

$3,500,000 USD



We could not have been more pleased with our experience purchasing a home through Alei. We made several trips from out of town to look at homes with her but even more helfpul were the video walk throughs she did for us with thoughtful commentary on homes we were not able to visit in person. She has a good sense of what homes/neighborhoods are valued at and was able to get us into the home we wanted at the price we wanted.

Parker Fillmore

Best Realtor in town!! Professional, knowledgeable and always available to answer any questions we had. She got the price that we needed out of home and in a much shorter time than we expected. We consider ourselves very lucky that she was the one to market our home.

Donna Palmer

Alei sold our house in Eagle Idaho for us, and she did an amazing job! We highly recommend her to anyone looking to buy or sell a home. She was always available to us when we needed her, extremely responsive, and very professional. Alei made the whole process very easy, and got our house sold very the sales price we wanted. We could not have picked a better agent to help us with our sale, and we are so happy with our choice in Alei as our representative.

John Bull

Have you worked with Alei Merrill Gothberg before and want to write a testimonial on their behalf?