Martin James Halfon

Martin James Halfon

Associate Manager

Martin James Halfon

Associate Manager


Marty Halfon, a long-time resident of Beverly Hills who truly understands the history of the community as well as its growth, is a top-tier real estate expert with exceptional reach.

He established Halfon Properties at Rodeo Realty Beverly Hills with a distinctive goal: to guide clients beyond just buying the right home but to also use the team's preeminent expertise making sure it's the right investment.

Marty works with both buyers and sellers specializing in residential and commercial real estate as well as investment properties in the greater Los Angeles area.

As an authority at the forefront of transactional real estate, Marty's knowledge of the intricacies of the real estate "game" benefits his clients at the highest level. He's a skilled negotiator. Years of experience working with a myriad of properties- and all types and sizes - have taught him how to differentiate between a good investment and a money pit.

Marty spent substantial time early in his career up- grading and fixing whatever problem existed on a particular property and has bought, sold, and renovated homes and apartment buildings from Beverly Hills to Hollywood for 25 years. Halfon offers clients ultimate access to a full service team of home renovation experts. Why? Halfon's connections are boundless.

Marty's overriding real estate philosophy is simple: he represents each client exactly the same way he would want somebody to represent him. His impressive experience and traction not only in luxury real estate but also in investment properties and sales and leasing, allow Halfon and his ace team of two buyers agents, a seller agent, in-house social media/marketing/web design and transaction coordinator, the capacity for each client to have thorough, personalized service with attention to detail. The result: the best possible return on investment from an elite team that always delivers.

Outside of real estate, Marty is very active in the Beverly Hills community. He owned and operated Hollywood Hot Dog Company for many years, ran for Beverly Hills City Council, and is active with a number of local non-profit organizations.

Halfon Properties is located in the heart of the Golden Triangle on Canon Drive at Rodeo Realty in Beverly Hills.

Rodeo Realty - Beverly Hills

Martin James Halfon
Click To Show Phone
Main: +1 310 432 7224
Mobile: +1 3103444465
Direct: +1 3103444465
Fax: +1 310 724 7131

202 North Canon Drive
Beverly Hills, California 90210
United States

Rodeo Realty - Beverly Hills
Click To Show Phone
Main: +1 310 724 7100
Fax: +1 310 724 7131


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  • Marty is not just your average broker. He is very knowledgeable and experienced in many aspects. Not only did he help us buy our home, but he also helped us remodel and sell our old house. He sold our house for top dollar. I would highly recommend him to anyone.

    Dr. Sam Khorsandi — Jun 19, 2015

  • Buying and selling a home is inherently an emotional event. I did both with Marty and in each case he masterfully guided me through the process. He secured multiple offers when selling my home in Beverly Hills and sold it for several hundred thousand dollars above asking. In terms of the purchase of my home, he was able to make a deal happen despite dealing with a particularly challenging seller. In all, Marty is a professional who I would trust with selling or buying my home again and again.

    Ike Zekaria — May 03, 2015

  • I told Marty that I had land in Miami I was contemplating selling. Within two days, he arranged through a Miami contact of his to bring me an offer on my property, despite it not being listed. I sold the property for more than I would have even listed it for. Amazing experience.

    Brian Rodier, Esq. — Apr 06, 2015

  • Marty shared his extensive knowledge of Beverly Hills and the westside as we began our search for a home in the area. He spent time with us and was very patient which made our transition from Northern California much easier. Together we were able to find the ideal home for us and we really appreciated Marty's guidance through the purchase and negotiation process and his continuing advice as we began to make improvements to our property. his advice was really invaluable! We are extremely happy in our new home.

    Jeff Kolin Beverly Hills City Manager — Feb 19, 2015

  • Marty Halfon sold our home in 3 days and got more money than the asking price. He gently guided us through all the tiresome details of moving out of a home of 28 years. At the same time found us the perfect one level condo in Beverly Hills to move into.

    Mr. & Mrs. William Fendel-Beverly Hills — Jan 19, 2015

  • Dear Marty, As you know, I have been in the real estate services industry for two decades. I started my career at First Financial, a division of First Southwestern Title, one of the largest independently owned groups of title agencies in the country, and in 1992 became President. I have built and sold multiple real estate service companies providing P&C insurance title services, land surveying, property preservation and maintenance services and others. I share this information with you for the purpose of demonstrating my in-depth knowledge of the industry. Additionally, I have personally bought and sold over 12 homes in the past 10 years for my own account in multiple markets across the country. That being said, I want to personally thank you for the exemplary way you handled the purchase of our new home at 515 North Alpine Drive in Beverly Hills. Your guidance throughout the transaction was best in class and I would not hesitate to work with you again in the near future. Again, thank you and I am hopeful that my recommendation is heeded by others in the market so that they can benefit from your service. I look forward to working with you again in the future.

    Matthew Kayton — Oct 05, 2014

  • Mr. Marty Halfon is a very intelligent, organized, and persistent individual. His experience and integrity is unmatched and his ability to close deals and make them happen is truly amazing. Marty is very professional in his work ethics and is highly recommended. Working with Marty you will not only get the best real estate service and experience but you will also gain knowledge of his experiences and what it takes to be the best like Marty in the business! Unconditionally he treats all his clients with the utmost love, care, honesty, and the best interest for them as if it was for his own! Thanks Marty for this wonderful opportunity and experience to work with you and i look forward to working with you again!

    Dr. Mak Makani — Sep 19, 2014

  • We have worked with Mr. Halfon multiple times. His width and depth of knowledge of the West side, his excellent network of contacts, and ability to negotiate fairly sets him apart as an excellent asset to any family purchasing or selling real estate.

    Dr. Nasseri MD — Aug 19, 2014

  • Working with Marty was a great experience – extremely responsive, thorough, and attentive to detail. I look forward to working with him again in the future.

    Matthew B. Burnett | Vice President|CBRE | Capital Markets — Jun 19, 2014