PRINCETON, N.J. – (April 7, 2008) –
The high-end luxury real estate market has always been a coveted market, and one not always subject to the economic fluctuations of other segments. Luxury home markers like Gloria Nilson GMAC Real Estate
pride themselves on a deep understanding of their target market, and continually enhance their services to meet the changing needs and priorities of their consumer.Patricia S. Bell, president of Gloria Nilson GMAC Real Estate, recently chaired a professional panel titled “Reaching the Affluent Consumer” at the Experience 2008 Business Conference of GMAC Real Estate in Las Vegas, to help agents increase their knowledge of this influential group of consumers.Joining the panel were P.J. Rotchford, branch executive of the Rumson office of Gloria Nilson GMAC Real Estate; award-winning GMAC Real Estate sales associates from Cape Cod, Mass., and Sonoma and St. Helena, Calif.; and Pam Danziger, founder of luxury marketing consulting firm Unity Marketing in Stevens, Pa.The experts provided their perspective on the luxury market and the affluent consumer’s mindset to over 100 attendees. Comments on program evaluations included “excellent” and “fabulous information to know and share on any level of business.” The discussion earned a 97 percent approval rating from evaluators.“In the luxury home market there is a very small group of brokers handling the majority of the transactions; it was an honor to be included in this panel and wonderful opportunity to hear from some of the top high end brokers throughout the country,” said P.J. Rotchford.“This panel was exceptionally well received,” says Bell. “The exchange of insight and knowledge was extraordinary – ultimately leading to us serving our customers even better.”Programs like this panel are an important tool to help real estate agents continue to serve their customers with knowledge and expertise. “Realtors, contractors and marketers that sell to the luxury consumers and their home improvement needs should fare well in 2008 if they recognize they are selling to a more cautious and conservative and less extravagantly-indulgent type of consumer,” says Pam Danziger. “These consumers will be looking for real value, not necessarily bling.”Gloria Nilson GMAC Real Estate is ideally suited to serve the luxury buyer through its affiliation with The Board of Regents, an exclusive by-invitation-only network of the world’s most elite luxury real estate brokers, and GMAC’s Elegant Homes marketing program. Through these exclusive associations and programs, Gloria Nilson GMAC Real Estate provides unprecedented marketing for luxury homes in the area it serves from Rumson and Spring Lake along the Atlantic Ocean to the Princeton area, bordering the Delaware River.For information about properties available, visit www.glorianilson.com
.About Gloria Nilson GMAC Real Estate
Gloria Nilson GMAC Real Estate has 16 offices and over 700 sales associates throughout New Jersey. GMAC Home Services, LLC is the parent company of Gloria Nilson GMAC Real Estate with nearly 20,000 agents and more than 1,000 office locations throughout the United States, Puerto Rico, Canada and Portugal. In addition to real estate brokerage, GMAC Home Services LLC provides comprehensive relocation, mortgage and real estate brokerage franchise services.