Distinguished Brand Consultant Bruce Turkel Named Keynote Speaker for the 16th Annual Luxury Real Estate Spring Retreat
Posted by Chantele Machado — February 14, 2018
SEATTLE, WA, USA – Bruce Turkel, renowned professional brand consultant and author of All About Them, a book discussing how to “grow your business by focusing on others,” has been selected as the keynote speaker for the upcoming 16th Annual Luxury Real Estate Spring Retreat, a prestigious networking event in which top luxury real estate professionals can connect with peers and specialists from around the world to discover how to leverage the latest trends in the luxury real estate industry and enhance their business through actionable insights.
During his presentation, Bruce will provide entertaining anecdotes and real-world examples while discussing business development, brand awareness and crafting a personal brand that earns you recognition in your market. His ‘7 Steps to Building Brand Value’ reveals the finer points of building, maintaining and communicating a great brand to your audience by clarifying the difference between your brand and company, and why it matters. In addition, he will illustrate how to move your brand from company-centric to consumer-centric, positioning you as a valued resource within the luxury real estate industry.
His approach for successful brand building can be seen in his work with Canyon Ranch, a luxury spa resort with two locations in the US. The challenge Turkel faced was repositioning the brand to be more relevant and appealing to an upscale audience. He helped refocus the brand to reflect the affluent consumer’s true desire, to discover themselves, rather than relying on traditional shots of tangible offerings. As a result, Canyon Ranch achieved over $600 million in sales in less than two years; generating a record-setting price per square foot, at the time.
Turkel has worked with distinguished enterprises including Nike, Miami, Hilton, HBO, Toll Brothers and American Express, among others, to help create more value in their brand. His success has been featured on NPR, FOX and CNN, as well as in publications such as Fast Company Magazine, Communications Arts and The New York Times.
A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 130,000 professionals with properties in more than 70 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web and has more $1,000,000+ content than any near-peer. The company has been recognized as a leader in the industry by Forbes, The Webby Awards, Web Marketing Association, Maggie Awards, ADDY Awards, the Inc. 5000 List, and more.