A New Offering for Who’s Who in Luxury Real Estate Members
Posted by Chantele Machado — February 6, 2018
SEATTLE, WA - Who’s Who in Luxury Real Estate is excited to announce its newest marketing initiative, LuxuryRealEstate.com User Targeted Facebook Ads. This effort comes after a recent survey in which members of Who’s Who in Luxury Real Estate were asked to identify their marketing needs for 2018. The results revealed a strong interest from the network for more options to expand their reach to an ever-growing digital audience through online platforms like social media.
LuxuryRealEstate.com User Targeted Facebook Ads offer members of the network the opportunity to promote their luxury listings, as well as their prestigious affiliation with Who’s Who in Luxury Real Estate. The ads specifically target an affluent audience of luxury home enthusiasts, drawing on demographics, interests and engagement behavior from LuxuryRealEstate.com account users. With this data, they create a unique world-wide targeted sphere individually curated for each property ad, unavailable through any other channel.
“Facebook remains a necessary component in a successful digital marketing strategy” said Who’s Who in Luxury Real Estate President Meghan Barry. “With this new product, we have combined the quality of the LuxuryRealEstate.com audience with the mass appeal of Facebook.”
Who’s Who in Luxury Real Estate knows Facebook. Their LuxuryRealEstate.com Facebook page has the most user engagement within the luxury real estate industry; boasting more than 225,000 followers and gaining approximately 1,000 new followers every week. In addition, their expertise in Facebook advertising results in their property promotion ads reaching more than 44,000 individuals and increases their member property pages by more than 145%.
A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 130,000 professionals with properties in more than 70 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web and has more $1,000,000+ content than any near-peer. The company has been recognized as a leader in the industry by Forbes, The Webby Awards, Web Marketing Association, Maggie Awards, ADDY Awards, the Inc. 5000 List, and more.